Gestiona Tu Farmacia

An online conference for community pharmacies

Gestiona Tu Farmacia is an annual online conference focused on management and marketing for community pharmacies. Held October 18–19, 2022, the fourth edition presented itself as a leading Spanish-language event in the field. It was designed for pharmacy owners, pharmacists, managers, technicians, and assistants working in community pharmacies.

Program and format

The two-day event combined one-hour presentations with live panel discussions. The October 18 program included sessions titled “Believe in Yourself: Everything Starts With You,” “Communicate: If They Don’t Know You, They Won’t Buy,” “Sell Yourself: It’s Not Enough to Be Good; You Have to Look the Part,” “Talk About Yourself: Words Matter,” and “Specialize: Make a Living From Your Passion.” The October 19 program covered attracting customers, improving patients’ lives through services, using online opportunities, charging for professional knowledge, and organizing work to serve society. VIP pass holders also had access to additional sessions on patient support, medication adherence, and compounding.

More than 20 speakers

More than 20 experts took part. They included image consultant and coach Mamen Abad; digital marketing specialist Jesús Blanco; pharmacist and digital communications consultant Míriam Capel; integrative medicine pharmacist Marta Caus; copywriter and journalist Alba Costa; professional pharmacy services trainer Cristina Lucas; executive coach María Rosa González; pharmacist and compounding lab manager Alicia González; community pharmacist and associate professor Estela Rodríguez; pharmacist with training in nutrition and dermocosmetics M.ª Jesús Rolán; and pharmacist and clinical-practice tutor Mónica Romillo.

Access options

General admission was free and included the live stream, 24-hour access to presentations, ongoing access to recordings, access to exhibitor booths through the end of 2023, and networking through the Impulsa community on Discord. The €97 VIP pass added priority responses to live questions, interviews and talks with experts, three months in the Actúa Club, two group master classes with M.ª Carmen Sáez, one group session with Jesús Blanco, speaker bonuses, and a discount for the in-person EMAI 2022 event.

Earlier editions

The website also provides access to the 2018, 2020, and 2021 editions, showing the conference’s continuity over several years.