Gestiona Tu Farmacia

What Gestiona Tu Farmacia was

Gestiona Tu Farmacia was an online congress on management and marketing for community pharmacies. Its fourth edition took place on 18 and 19 October 2022, with a compact program designed around practical application. This profile describes that historical edition rather than a current registration opportunity.

Who it addressed

The congress was designed for pharmacy owners, pharmacist managers, technicians and assistants in community practice. Its central theme was how to communicate and charge for professional pharmacy services and attract customers who value that work.

Program and speakers

More than 20 experts were announced, including image consultant Mamen Abad; digital marketers Jesús Blanco and Míriam Capel; pharmacy owner Marta Caus; copywriter Alba Costa; professional-services specialist Cristina Lucas; executive coach María Rosa González; compounding specialist Alicia González; pharmacist and lecturer Estela Rodríguez; nutrition and dermocosmetics specialist Mª Jesús Rolón; pharmacy owner Mónica Romillo; and pharmacy-management consultant Mª Carmen Sáez.

Talks carried action-led titles including Believe It, Communicate It, Sell Yourself, Specialize, Win Them Over, Digitise It, Charge for It and Organise It, alongside live roundtables. VIP buyers also received additional material through the Impulsa tu Farmacia school.

Tickets and access

• VIP pass, €97: live stream, 24-hour access to talks, permanent recordings, exhibitor material to the end of 2023, Discord networking, priority questions, expert interviews, three months in Club Actúa, group sessions and speaker bonuses
• General admission, free: live stream, 24-hour access to talks, permanent recordings, exhibitor material to the end of 2023 and Discord networking

Earlier editions

The website also links to editions from 2018, 2020 and 2021.

As an archive, the fourth edition records a moment when community pharmacies were being urged to treat communication, digital presence and paid professional services as core management questions.