The Shilla Hotels & Resorts (Hotel Shilla)

The Shilla Hotels & Resorts: Luxury Hospitality in Korea and Asia

The Shilla Hotels & Resorts is the luxury hotel brand of Hotel Shilla Co., Ltd. (주식회사 호텔신라), a company headquartered in Seoul. Its portfolio has three brands—The Shilla, Shilla Monogram, and Shilla Stay—spanning luxury hotels and more practical accommodations in South Korea and several Asian countries.

The company describes the group as Hotel Shilla’s flagship hospitality brand, with a high-end offering that includes city hotels, resorts, and properties for stays in destinations at home and abroad.

The Group’s Hotel Brands

The portfolio has three distinct tiers:

• The Shilla: The luxury brand, including The Shilla Seoul and The Shilla Jeju.
• Shilla Monogram: Properties in Gangneung, South Korea, and in Da Nang, Hanoi West Lake, and Xi’an.
• Shilla Stay: A hotel chain with locations in Seoul—Gwanghwamun, Mapo, Seodaemun, Yeoksam, Seocho, Guro, and Samsung—as well as Dongtan, Cheonan, Jeonju, Ulsan, Haeundae, West Busan, Yeosu, and Jeju. Its portfolio also includes Shilla Stay Plus Iho Tewoo and Shilla Stay Yancheng in China.

The Shilla Seoul and The Shilla Jeju

The Shilla Seoul is described as a luxury hotel in central Seoul, combining traditional aesthetics with contemporary sensibilities. The company says it belongs to The Leading Hotels of the World and that its offering has been recognized by Forbes Travel Guide, the Michelin Guide, and La Liste, among other international evaluations.

The Shilla Jeju is presented as a premium resort in the natural setting of Jeju, designated a UNESCO Natural Heritage site. The property says it has hosted international events and VIP guests from around the world and offers seasonal leisure programs and specialized service.

Dining and Guest Experiences

The group operates a broad range of dining venues. The Shilla Seoul includes The Parkview, Ariake, Continental, La Yeon, Pal Seon, and Pastry Boutique. The Shilla Jeju has The Parkview and Hinode. Shilla Monogram Gangneung includes M Bar and M Residence Dining, while Shilla Stay hotels have cafés at their individual locations.

The company also offers lodging packages, events, and promotions, along with Shilla Rewards. Member benefits can include points, dining discounts, and room upgrades, depending on membership tier.

International Presence

Outside South Korea, the group operates Shilla Monogram properties in Da Nang and Hanoi West Lake, Vietnam, and Xi’an, China, as well as Shilla Stay Yancheng in China. The portfolio combines urban destinations and resort stays across Asia.

Corporate Information

Hotel Shilla Co., Ltd., the parent company, is located at 249 Dongho-ro, Jung-gu, Seoul, postal code 04605. Its CEO is Lee Boo-jin, and its business registration number is 203-81-43363. The corporate website is shillahotels.com.

Location and Contact

249 Dongho-ro, Jung-gu, Seoul, South Korea 04605 · Email: shilla.reserve@samsung.com