Blinds Direct

Blinds Direct: made-to-measure blinds with online-only sales in South Africa

Blinds Direct is a South African retailer that sells made-to-measure blinds, roller blinds, curtains and shutters through its online store. The company has been operating since 2013 and presents itself as a leading supplier of window coverings in the country, with thousands of customers served. Its business model is based on online-only sales and direct shipping from the factory, which allows it to offer competitive prices without intermediaries.

The site features a configurator that generates instant quotes based on the measurements entered by the customer, as well as free fabric samples. Delivery is free nationwide.

Blinds and roller blinds catalogue

The range covers several product families. Venetian blinds include genuine wood, faux wood and aluminium options, in 25 mm and 50 mm slat widths, with choices such as Plaswood, Basswood, Aluwood, bamboo and polyester. Roller blinds include blockout and light-filtering fabrics, designer models, double roller / zebra blinds, printed, bamboo and outdoor options with sheer, PVC and ripstop fabrics. Vertical blinds in 90 mm and 127 mm, printed and with Curti Voile fabric, are also available, along with Roman blinds in the Classic, Premium and Ultimate ranges.

The catalogue is completed with corded honeycomb blinds, panel blinds, instant paper blinds and a line of ready-made blinds for standard-sized windows.

Shutters, curtains and automation

In the shutters section, the company offers indoor PVC models, aluminium security shutters for indoor and outdoor use, and lockable aluminium versions. Curtains include ready-made options and Curti Voile fabrics. For automation, it has kits and systems for roller blinds, vertical blinds and curtains, with explanatory information on how they work and how to maintain them.

Accessories and spare parts are also available, as well as Coolaroo shade sails, Extreme models and accessories, and ready-to-hang shade sails.

Coverage and customer service

Blinds Direct delivers throughout South African territory, including Cape Town, Johannesburg, Pretoria, Durban, Port Elizabeth, East London, Nelspruit, Bloemfontein and the areas in between. The company maintains national and local phone lines for Cape Town and Johannesburg, and offers support by email and instant messaging. The site warns of occasional office closures, such as the notice stating that the offices would remain closed on Thursday and Friday of that week.

Business profile

The company's proposition is based on customisation, fast delivery and value for money. Its catalogue is organised by blind type, room and need, and includes both made-to-measure solutions and ready-to-install alternatives. Direct-from-factory sales and the absence of physical stores are the cornerstones the company highlights to keep prices competitive.