Yellow Sub Trading

Yellow Sub Trading: Affordable Women's Fashion Based in Pretoria

Yellow Sub Trading (YST) is a women's fashion store operating online and through physical stores in Pretoria, South Africa. It presents itself as a business with more than twenty years of history, active since 2005, and combines online sales with physical locations in the country's administrative capital. Its catalogue is aimed mainly at women, with specific sections for dresses, shoes, bags and accessories, matching sets and jumpsuits, waist trainers and belts, trousers and skirts, activewear and a men's collection.

Women's Fashion Catalogue

The main offering centres on trend-led clothing and accessories at affordable prices. Featured categories include dresses, with subcategories such as traditional dresses, mini dresses and plus sizes; shoes, with heels, flats and boots; matching sets and jumpsuits, which include jumpsuits and two-piece sets; and accessories, with bags, hats, sunglasses and scarves. It also sells trousers, skirts and shorts, as well as formal wear comprising suits, formal pants and blazers.

The catalogue is completed with tops, lingerie, waist trainers and belts, and a sport and activewear section. The store shows specific product examples such as the halter-neck tiered ruffle maxi dress with rose detail, the black floral appliqué deep V-neck mini evening party dress, triple gold buckle flat sandals, printed two-piece sets, 25 steel bone latex waist trainers, high-waisted side-pocket workout leggings and seamless sports bra and leggings sets. Prices shown on the site range from R49 on clearance items to R500 on some garments, with frequent discounts.

Shipping, Payment and Returns

The company offers standard shipping within 3 to 7 working days and express shipping within 24 to 48 hours via TCG, with nationwide coverage. It accepts immediate payment or split payment through Payflex, PayJustNow, Happy Pay and MoreTyme. The returns policy allows eligible items to be returned within 14 days of purchase, with the option of an exchange. Customer service is available Monday to Friday, from 8:00 to 17:00, by chat, email, WhatsApp or phone.

Physical Presence and History

Yellow Sub Trading has stores in Pretoria and an online platform that ships nationwide. The company presents itself as active since 2005, which supports its track record in the fashion sector. In addition to the website, it has its own mobile app to make shopping faster, with a 10% discount on the first order using the code APP10. The brand also runs a loyalty programme through newsletter subscription, which offers access to launches, restocks and exclusive discounts.

Audience and Commercial Proposition

The range is aimed at a broad audience looking for current fashion at accessible prices, with specific sections for plus sizes and a men's line. The proposition includes weekly new arrivals, a winter collection, coordinated sets and clearance items at reduced prices. The company also sells products outside the strictly clothing sphere, such as wireless karaoke microphones, within its sale section.