Singita

Singita: luxury safaris and conservation in Africa

Singita presents itself as an ecotourism and conservation brand dedicated to preserving and protecting African nature for future generations. Its offering combines luxury accommodation in lodges, camps, and private villas with safari experiences in reserves across several countries on the continent. The company states that its properties are located in some of Africa's most expansive and untouched landscapes, and that each stay aims to offer privacy, intuitive service, and a direct connection with the natural environment.

A collection of accommodations in five countries

Singita's collection includes lodges, camps, and exclusive-use homes across five countries: South Africa, Zimbabwe, Tanzania, Rwanda, and Botswana. In South Africa, the company operates in the Sabi Sand Nature Reserve and Kruger National Park, with properties such as Ebony, Boulders, Castleton, Lebombo, and Sweni. In Zimbabwe, Pamushana Lodge and Malilangwe House are located in the Malilangwe Wildlife Reserve. In Tanzania, the lodges and camps are situated in the Serengeti region, including Faru Faru, Sasakwa, Mara River Tented Camp, Sabora Tented Camp, Explore Mobile Tented Camp, and the villas Serengeti House, Milele, and Kilima. In Rwanda, Kwitonda Lodge and Kataza House are located on the edge of Volcanoes National Park. In Botswana, Elela Camp is located in the Okavango Delta.

According to the company's information, the current collection comprises 19 lodges, camps, and exclusive-use villas in six locations across four countries. The company also mentions an additional villa, Elela Four-Bedroom Camp, in the Okavango Delta.

Experiences and services

Singita describes its accommodations as restorative sanctuaries and encounters with nature that guests would not find anywhere else. The company emphasizes privacy, limited guest numbers, and intuitive hospitality. It also offers travel planning services through its in-house Journey Designers, who provide expert advice, personalized itineraries, and tailored services. The website also mentions an art gallery in Kruger National Park, where the work "Metamorphosis" by artist Tatenda Chidora is exhibited, created with seed pods gathered at Singita.

Conservation and purpose

Conservation is a central pillar of Singita's activity. The company states that its 100-year purpose is to preserve and protect large areas of African wilderness. Its approach is built on three pillars: biodiversity, sustainability, and community. Singita declares itself a custodian of a million acres across six ecosystems, in collaboration with a network of regional not-for-profit conservation partners. The company also notes that it employs hundreds of people across Africa and that sustainability, environmentally conscious hospitality, and the empowerment of local communities have been pillars since the opening of its first property, Singita Ebony Lodge, in 1993.

History

Singita's history dates back almost a century, when the grandfather of founder Luke Bailes acquired a 30,000-acre property in a remote area of the South African Lowveld, which later became part of the Sabi Sand Nature Reserve. That land, formerly a hunting concession, was transformed into an exclusive conservation reserve. Since then, the vision has expanded to four countries, and the company describes itself as a pioneer in the ecotourism space.

Location and contact

Phone: +27 (0) 21 683 3424 · Email: enquiries@singita.com