Bellas

Bellas, high-intensity hair care in South Africa

Bellas is a hair care and beauty brand operating in South Africa and selling its products through its online store. Its catalogue is organised into product ranges and by hair concerns, and includes shampoos, conditioners, treatments, hair food supplements, vitamins, and facial and body products.

Product ranges and hair types

The store structures its offering into several lines: Hair Growth - Original, Hair Growth - Afro-Textured, Hair Growth - Junior, and Hair Growth - For Men. It also groups products by collections such as shampoos, conditioners, hair treatments, hair foods, vitamins, facial products, body products, and accessories.

Hair and skin concerns

The site allows products to be filtered according to the user's specific need. Hair concerns include thinning hair, brittle and breaking hair, dry hair, bald spots and hairline repair, hair fall, and brows/lashes. In the area of skin, it addresses wrinkles, eczema and rosacea, dry skin, and cellulite.

Formulas with keratin and collagen

The brand highlights the use of keratin and collagen in its formulations, particularly in the Repair & Protect conditioner, presented as a product to strengthen, repair, and stimulate growth naturally. The company's communication emphasises that its ingredients are naturally sourced, not tested on animals, and free from sulphates and parabens.

Shipping, service, and guarantee

Bellas ships five days a week, from Monday to Friday, with next-day express delivery to central locations where possible. The company offers order tracking via WhatsApp and free advice through the same channel before, during, and after use. The site states that delivery is free nationwide and that there is a money-back guarantee if the customer is not satisfied with the results.

Catalogue and reference prices

The catalogue shows products such as the 250 ml Growth-Activating Shampoo, the 250 ml Repair & Protect conditioner with keratin and collagen, and various repair and growth combos. It also includes higher-priced options, such as the high-potency hair growth vitamins with a free shampoo, the Boost Hair Growth pack, or the complete high-intensity kit for ethnic hair. Prices are expressed in South African rand and some items appear with a discount on the original price.

Customer reviews

The company collects verified reviews from Google and Facebook. Comments highlight the speed of delivery, the service received via WhatsApp, and the perception of results on hair, with mentions of reduced hair fall and improved hair health. At the time of the analysis, the site showed an "Excellent" score based on 41 Google reviews and 234 Facebook reviews.