Razan Alazzouni

Razan Alazzouni, Saudi sculptural fashion

Razan Alazzouni is a luxury fashion house that sells its collections through its online store. The company operates under the trade name Razan Alazzouni Trading EST. and is registered in Saudi Arabia. Its catalogue spans prêt-à-porter, kaftans, accessories and footwear, with collections organised by season ranging from Spring Summer 16 to recent offerings such as Resort 26, Runway 26 and Summer 26.

Origins and training of the designer

The house is named after its founder, Razan Alazzouni, born and raised in Saudi Arabia. According to the biography published on the site, she showed a strong passion for art from an early age. To develop it formally, she trained at The School of Museum of Fine Arts and at Tufts University in Boston, Massachusetts, where she concentrated on sculpture, screen-printing and papermaking. After graduating, she devoted herself exclusively to fashion design and to developing her own clothing line, carrying over her earlier artistic influences.

An aesthetic rooted in sculpture and light

The designer herself describes her work in an interview for sketchbookmagazine.com: she conceives her garments as sculptures and is interested in playing with light and layering, beading and embroidery, because they create reflections and give dimension to the clothing. That pursuit of depth and luminosity turns the pieces into articles of a sculptural character that, in her words, tell a story. The house states that it draws inspiration mainly from women and their natural poise, and seeks to highlight the femininity, delicacy and grace of the female form, while keeping a playful touch. The use of soft, luxurious textures is dominant and allows for movement; the combination of chiffon and silk reinforces that idea of lightness and ethereal quality.

Catalogue: prêt-à-porter, kaftans and accessories

The online store organises its offering into several categories. Under prêt-à-porter are garments such as tops, skirts, trousers and shorts, dresses and coats. Among the items listed are, for example, Chain Top, Embroidered Top, Seashell Top, Seashell Jacket, Embroidered Vest, Black Knit Top, Black Vest, Sequined Tulle Vest, Bralette Top, Cropped Floral Top, Pleated Skirt, Midi Skirt, Pink Skirt, Pencil Skirt, Linen Midi Skirt, Round Hem Skirt, Raffia Midi Skirt, Swing Skirt, Wide Leg Pants, Floral Jumpsuit, Chain Jumpsuit, Scallop Hem Shorts, Floral Two-Piece Dress, Midi Dress, Black Gown, Pink Cape, Baloon Sleeve Coat, Navy Cape and White Cape. The kaftans section has its own category within the menu. Accessories include earrings, bracelets, necklaces and belts, and footwear features styles such as Sadu Flats and Pumps. The sizes shown in the catalogue range from 34F to 44F depending on the garment.

Collections and special projects

The site presents collections by season: Runway 26, Resort 26, Spring Summer 25, Spring Summer 24, Spring Summer 23, Spring Summer 21, Spring Summer 20, Autumn Winter 19, Spring Summer 19, Spring Summer 18, Autumn Winter 17, Spring Summer 16 and Autumn Winter 16. In addition, the house documents collaborations under the heading Special Projects: Razan Alazzouni x SILSAL, Razan Alazzouni x Piaget, Razan Alazzouni x Disney and Razan Alazzouni x Rene Caovilla.

Online sales and shipping

Commercial activity takes place through the online store, with prices expressed in Saudi riyals (SAR). The site announces free shipping for the Gulf countries (GCC) using a promotional code, and offers information sections on shipping, delivery, returns and exchanges, along with general terms and conditions and a privacy policy. The company is registered as Razan Alazzouni Trading EST., with commercial registration number 2051048704 and VAT number 310074903800003.