Lals Chocolates

Lals Chocolates, artisanal chocolate shop and luxury patisserie in Pakistan

Lals is a Pakistani brand of artisanal chocolates and fine pastries founded by Lal Majid. Its origins date back to 2006, when Lal, with experience as a floral designer and a passion for chocolate, opened her first store in the Zamzama neighborhood of Karachi. Since then the company has expanded to include a multi-story flagship patisserie on Khayaban-e-Shahbaz and a network of locations in Karachi, Lahore and Islamabad.

Chocolates and gift boxes

The chocolate catalog includes bars, barks, boxes of bon bons and classic chocolates, platters and pouches, as well as a sugar-free line. The company describes its chocolates as handmade edible pieces made from select chocolate blends. Keepsake boxes, with classic chocolates or bon bons, are presented as a gift option for birthdays, anniversaries and holiday celebrations, and can be accompanied by a card with a personalized message.

Patisserie, gelato and coffee bar

The patisserie offers gourmet cakes, macarons, cupcakes, brownies, cookies, eclairs, freshly baked breads and croissants, all made in its own kitchen under the supervision of Lal Majid. The brand produces Italian-style gelato in small daily batches: its gelato kitchen, under 300 square feet, makes about five liters per batch throughout the day with a small team. The coffee bar serves hot and iced coffees made with Arabica beans roasted by local roaster Raazlife, which has created an exclusive blend for Lals. Waffles and crepes are also offered.

Gifts by occasion and for businesses

The company organizes its gift offering by occasion —birthdays, weddings and anniversaries, new parents and babies, graduation, corporate, housewarming, congratulations and thinking of you— and by recipient: for him, for her and for kids. Pastry baskets and chocolate-filled hampers are part of the curated gift selection. In the corporate sphere, Lals markets premium boxes, hampers and gourmet cakes for business clients, with the option to customize cards or ribbons with the client's brand. The company states it has a consolidated reputation in corporate gifting and offers year-round gift ideas to leading companies in Pakistan.

Shipping and logistics

The brand distributes all its products in chiller vans so that weather conditions do not affect quality. In Karachi it offers same-day delivery in selected areas, and applies free shipping in Karachi, Lahore and Islamabad for prepaid orders of snackables and bars over Rs. 5,000. The site indicated that the most recent birthday collection was available for order.

Presence and team

Lals operates a main store on Khayaban-e-Shahbaz and locations in Karachi, Lahore and Islamabad, as well as an outlet in KDA. The company presents itself as a luxury chocolate brand with careful packaging, which can be tailored to its clients, and positions Lal Majid as the creative and management axis of the firm.