Bendon

Bendon, women's and men's lingerie with online sales

Bendon is a lingerie store that operates through its website and sells bras, briefs, sleepwear and lingerie garments. Its catalogue is organised around three own brands: Bendon, Fayreform and Pleasure State, as well as a men's line under the name Bendon Man.

Bras: categories and types

The bra range is divided into categories such as contour and T-shirt, DD and G cup, wirefree and bralette, full coverage, non padded and unlined, push up, sports, strapless, backless and multiway, maternity, and front opening and post surgery. The site also includes a section of size and fit guides, with content such as Bra Fitting 101 and recommendations on when to get a bra fitting.

Briefs and sleepwear

In briefs, the catalogue covers bikini and tanga, full briefs, thongs and G-strings, midi and boy leg, Brazilian, seamless and cotton. The store applies a buy more to save more promotion on women's and men's briefs, with discounts for buying more units. The sleep section includes pyjamas, nighties, robes and slippers, with sets such as Bonbon Short Pj Set, Dolce Long Pj Set, Riviera Robe and Teddy Slippers.

Lingerie, solutions and accessories

The lingerie and solutions category brings together shapewear, slips and half slips, washbags and accessories, suspenders and garters, corsets and camis, babydolls, chemises and bodysuits. Gift items and an outlet section are also sold.

Featured brands and collections

The catalogue shows products from the Bendon, Fayreform and Pleasure State brands, with collections such as Bendon Body, Dream Fit, Harmony 2.0, Comfit, Stamina, Oasis Glow, My Fit, Cocoon, Effortless Everyday, Coco Divine, Jessie, Sofia, Etienne, Yvette, Flawless Form, Intrigue, Golden Hour, Wild Violet, Laurel, Coral, Lace Impact, Lost Paradise, Ava Rose and Sweet Indulgence. Among the items listed are underwired and wirefree bras, push up bras, briefs, bralettes, camis, babydolls and pyjama sets.

Prices and current promotions in the catalogue

The published prices are expressed in New Zealand dollars (NZD). The catalogue shows promotions such as buy 2 and save 20% or buy 3 and save 30% on selected bras, as well as buy more to save more discounts on women's and men's briefs. Some items appear marked as new or available for pre-sale.

Store services

The site offers a store locator to find physical stores, a user account, the Bra Better Rewards rewards programme, a blog and help sections with FAQs, shipping and delivery, returns, refund policy, size charts and gift card balance. The company also publishes corporate information on careers and corporate social responsibility.