PB Tech

PB Tech, computer and technology retailer in New Zealand

PB Tech presents itself as New Zealand's largest computer and technology retailer, operating since 1993. The company combines online sales with a network of stores across the country, and its catalogue ranges from consumer devices to solutions for organisations.

Business areas and audiences served

In addition to retail sales to the general public, the company structures its offering into specific divisions: PB Business, PB Education, PB Wholesale, PB Government, PB Health, and PB IoT. This segmentation indicates that it serves individuals as well as businesses, educational institutions, wholesalers, public administrations, the healthcare sector, and Internet of Things projects.

Product catalogue

The site organises its range into major departments, including computers and tablets, peripherals, PC components, networking, printing and scanning, phones and wearables, headphones and audio, TVs and AV equipment, video conferencing, gaming and virtual reality, home appliances, smart home and security, power and lighting, health and fitness, cameras and drones, toys and educational robotics, and software.

Within these categories, products listed include laptops, desktop computers, tablets, refurbished devices, monitors, keyboards, graphics cards, SSDs, processors, RAM, mobile phones, smart watches, speakers, home and professional audio systems, routers, switches, access points, NAS devices, printers, scanners, point-of-sale equipment, office furniture, surveillance cameras, smart lighting, batteries and chargers, electric scooters, digital and action cameras, lenses, and drones.

The brand offering is extensive and includes manufacturers such as Apple, Samsung, HP, Dell, Lenovo, ASUS, Acer, MSI, Logitech, Razer, Sony, LG, Panasonic, Canon, Epson, Brother, Cisco, Netgear, TP-Link, Synology, Kingston, Seagate, Western Digital, NVIDIA, Intel, AMD, Microsoft, Google, DJI, Garmin, Xiaomi, Philips, Dyson, Roborock, and LEGO, among many others.

Technical and after-sales services

PB Tech has service centres in various New Zealand locations. Its services include repair of phones, tablets, laptops, desktop computers, servers, and monitors, with interventions such as replacement of broken screens, battery replacement, repair of Apple and Microsoft Surface devices, and replacement of iPhone screens and batteries. It also offers data erasure, insurance quotes and related repairs, and custom PC builds, including custom gaming PCs.

The trade-in programme allows you to get an online estimate of the value of a used device and, after handing it in at a store, receive a redeemable or transferable gift card.

Promotions and featured programmes

The site shows a promotions and offers section with initiatives such as daily deals, clearance zones, new arrivals, and interest-free financing campaigns. Among the initiatives aimed at students is the BYOD (Bring Your Own Device) programme, and Tax Free Shopping is also advertised. The company has the PB Tech App and a live support service.

Presence and commercial structure

The company operates through an online store and a network of stores across New Zealand, allowing it to offer in-store pickup and service. Its proposition is based on the combination of a broad catalogue, international brands, and its own technical services.