Red Rat

Red Rat, streetwear fashion with a presence in New Zealand

Red Rat is a streetwear retail chain that presents itself as the country's largest in its segment and distributes international brands such as adidas, Converse, New Era and Dickies, among others. Its offering combines footwear, clothing and accessories for men, women, youth and children, as well as a jewellery section and another for accessories.

Footwear and clothing catalogue

The footwear range includes sneakers, boots, jandals, slides and socks, organised by audience segments. In clothing, the store distinguishes between men's and women's garments: hoodies and crewneck sweatshirts, tees, jerseys, vests, shirts and polos, as well as pants, joggers, shorts and tracksuits. The men's line also includes a specific Big & Tall category, and the women's line a Plus & Curve category, along with dresses, skirts and leggings.

Clothing and accessories for youth and kids

The brand has a dedicated section for youth and family audiences, divided into youth (11 to 16 years), kids and toddlers (1 to 10 years) and infants (0 to 12 months). These groups offer footwear, tops and bottoms, sets, onesies and headwear. The caps category is extensive and includes snapback, strapback, fitted, trucker, stretch fit, beanies and bucket hats.

Jewellery, eyewear and accessories

The catalogue is completed with a jewellery line consisting of watches, bracelets, chains and necklaces, studs and earrings, and rings. Accessories include sunglasses, shoe care products, backpacks, duffle bags, side bags, wallets, face masks, air fresheners, key rings and charms.

Store network and customer service

The company operates a network of stores distributed across several New Zealand locations, including Hamilton, Henderson, Manukau, Palmerston North, Papakura, Porirua, Rotorua, Tauranga and Whangarei, as well as a customer service channel. Some stores are located in shopping centres, such as North City Shopping Centre in Porirua and Bayfair Shopping Mall in Tauranga. The website allows you to locate each point of sale and consult its contact details.

Online shopping and payment methods

Alongside physical sales, Red Rat maintains an online store with information on shipping, returns and exchanges, FAQs, live chat and gift cards. Financing is structured through several options: Splitpay, which spreads the purchase amount over four or eight interest-free payments, or six or twelve payments depending on the modality; EZPay, a deferred payment option that the company describes as exclusive to Red Rat; and external services such as Afterpay and Klarna. The website also brings together terms, fees and complaint procedures associated with these payment systems.

Promotions and brands

The site includes a deals section with advertised discounts of up to 60% off and brand navigation that allows filtering the catalogue by manufacturer. The company also maintains a channel for brand proposals from those wishing to join its range.

Locations and stores

Hamilton store: 300 Barton Street Hamilton

Henderson store: 365 Great North Road Henderson

Manukau store: 1c Ronwood Avenue Manukau

Palmerston North store: 89a Fitzherbert Avenue Palmerston North

Papakura store: 193A Great South Road Papakura

Porirua store: North City Shopping Centre 2 Titahi Bay Road Porirua

Rotorua store: 1301 Tutanekai Street Rotorua

Tauranga store: Bayfair Shopping Mall Corner of Maunganui Road & Girven Road Mt. Maunganui, 3116 Tauranga

Whangarei store: 30 John Street Whangarei