PureFX

PureFX, supplies for handcrafted candle, soap, and cosmetics making

PureFX is a New Zealand company with over 25 years in business that presents itself as a supplier of pure ingredients and materials for creating wellness and personal care products. Its catalogue is aimed at those who make candles, soaps, and cosmetics by hand, both hobbyists and small businesses, and ranges from raw materials to containers and tools.

Ingredients and raw materials

The company sells a wide range of essential oils and synergy blends, butters and vegetable oils, waxes, clays and cosmetic powders, emulsifiers, exfoliants, and preservatives. Featured products include argan butter, carnauba wax, refined cocoa butter, kokum butter, mango butter, and organic unrefined shea butter. It also offers carrier oils, hydrosols, infused oils, and massage oils.

Candles and soaps

The catalogue includes everything needed for candle making: waxes such as GW 464 soy, natural soy flakes, refined beeswax pellets, and coconut-soy blend; wicks, liquid and flake dyes, moulds, glass jars, and accessories. For soap making, it has melt & pour bases, moulds, additives, liquid dyes, and mica. The company states that its products are used by New Zealand makers.

Cosmetics and wellness

PureFX offers massage balms and creams, body oils, and care products such as the Eczema Ease natural balm, deep tissue massage balm, lavender balm, and Coconut Breeze balm. The range is completed with aloe vera gels, avocado oils, and other ingredients for cosmetic formulations.

Packaging and tools

The company distributes aluminium, glass, cardboard, and plastic packaging, labels and stickers, as well as tools for making perfumes, soaps, and candles. It has recently launched the Simplicity and Versa collections of candle jars, available in amber, frosted, clear, and matte black finishes, in capacities from 100 to 315 ml.

Physical store and customer service

In addition to its online channel, PureFX has a store in Kaiapoi, described by a customer as a place that is hard to find but very comprehensive for soap makers. The company operates in New Zealand and serves wellness professionals and artisan creators.