Parallel Imported

Parallel Imported, parallel import of technology and perfumes in New Zealand

Parallel Imported is a New Zealand retailer that sells parallel import products in categories such as mobile phones, tablets, consumer electronics, car audio, perfumes and accessories. Its catalogue combines international brands with fast-moving items, and the online store operates from the domain parallelimported.co.nz with prices in New Zealand dollars (NZD).

Mobile phones and tablets

The mobile phone range includes models from Google, Samsung, Sony, Xiaomi and foldable devices, as well as a selection of accessories such as screen protectors, cases, wallet cases, holders and MagSafe accessories. In tablets, the offering covers Amazon, Apple iPad, Samsung Galaxy and gaming-oriented devices, along with specific screen protectors and cases.

Featured products on the site include the Amazon Fire HD 8, the Nothing Phone 4a, the Google Pixel 10 range, the Valve Steam Deck OLED and the Nintendo Switch range. The store indicates immediate availability for several of these items and shows examples of prices such as the Amazon Fire HD 8 (10th generation) 32 GB at 99 NZD, the Nokia 2660 Flip at 249 NZD, the Samsung Galaxy Tab A9+ Wi-Fi at 439 NZD or the Xiaomi POCO X8 Pro Max at 999 NZD, with discounts noted against the recommended price in some cases.

Consumer electronics, smart home and accessories

The electronics section brings together devices for the smart home, lighting and security, as well as wired and wireless headphones, home, portable and outdoor speakers, smart speakers and home theatre equipment. Photography accessories such as cameras, lenses, Polaroid items and memory cards are also sold, along with wall and ceiling mounts for televisions.

In the mobility and electric leisure section, there are electric scooters, go-karts, torches, drones and portable batteries. The computers and gaming category includes computer components (CPU, RAM and storage, graphics cards and motherboards), PlayStation, Xbox, Nintendo and retro consoles, as well as gaming accessories, headsets, routers and modems, mice, keyboards, monitors and desks. Laptops and desktop computers cover brands such as Acer and Lenovo with their accessories.

Car audio

The car audio catalogue comprises head units, amplifiers, speakers, subwoofers, accessories and marine audio, aimed at installing and upgrading sound systems in vehicles and boats.

Perfumes, sunglasses and wearables

The perfume offering is divided into men's and women's fragrances, with occasional promotions such as a 10% discount upon registration. Sunglasses include brands such as Prive Revaux, Ray-Ban, Moana Road, Quay and Bluelight, as well as other alternatives. The wearables section covers fitness trackers and watches from brands such as G-Shock and Citizen.

Gifts, seasonal and other categories

Parallel Imported also groups gifts for her and for him, Moana Road products, summer essentials, binoculars, home and daily life items, children's and outdoor products, as well as kick scooters. There is a clearance section with cases and other discounted items.

Customer service and store operation

The store operates online with shipping and calculates taxes, discounts and shipping costs during checkout. It has a toll-free customer service phone number and a landline, as well as email addresses for online sales and specific enquiries. In-person opening hours are Monday to Friday from 09:00 to 17:30 and Saturdays from 10:00 to 16:00.