Fishpond

Fishpond, a New Zealand online store with a huge catalogue

Fishpond is an online store based in New Zealand, operated by WorldFront Ltd. Its catalogue spans millions of products across a wide range of categories, from everyday items to books, electronics, toys and pantry products. The company presents itself as New Zealand's largest online store and sells its items at discount prices, with the stated aim of simplifying shopping.

Categories and available products

The site organises its offering into a broad set of sections, including:

• Arts & Crafts
• Baby
• Bags
• Beauty
• Books
• Electronics
• Games
• Homeware
• Jewellery
• Kitchen
• Lifestyle
• Movies & TV
• Music
• Pantry
• Pets
• Shoes
• Sports & Outdoors
• Stationery
• Toys

In addition to these categories, the store offers gift vouchers and a pets section. The catalogue includes well-known consumer brands; among the items visible on the site is Kellogg's All-Bran Original cereal.

Shopping, deals and search tools

Fishpond has daily deals and best sellers sections, as well as a product finder and a gift finder. Registered users can access personalised recommendations, manage a wishlist and track their orders. The platform also offers the option to register or sign in to complete the shopping experience.

Selling through the platform

The company offers third parties a system called SmartSell, presented as a new way to sell online. Through this programme, interested parties can sell their own products, access wholesale accounts and take part in an affiliate programme. The company states that it will not be beaten by any competitor in this area.

International reach and operations

Fishpond operates in several markets through its sites for New Zealand and Australia, as well as an international platform. The company is managed by WorldFront Ltd, based in New Zealand. All prices on the site include GST and are in New Zealand dollars. The site's copyright notice covers the period 2004-2026.

Customer service and policies

The site has a help centre, information on shipping rates, order tracking and a contact form. It also publishes its terms and conditions, its privacy policy and its cookie policy.