Adore Beauty

Adore Beauty, online beauty and cosmetics store in New Zealand

Adore Beauty presents itself as New Zealand's leading online beauty and cosmetics store. Its catalogue brings together international brands such as Kérastase, Medik8 and Redken, and covers categories ranging from skincare and makeup to haircare, fragrances and wellness. The platform operates exclusively online.

Skincare and treatment catalogue

The facial care range includes cosmeceutical products, hyaluronic acid, peptide and ceramide serums, vitamin A (retinol), vitamin C and niacinamide. It also offers treatments for acne, pigmentation, eye contour and sun protection, with chemical, physical or mineral and tinted filter options. The selection is organised by concerns such as dryness, oily skin, sensitivity, redness or dark spots, and includes specific routines for post-treatment skincare.

Makeup and haircare

In makeup, the store sells foundations, concealers, powders, highlighters, contour, blush, lipsticks, mascaras, eyeshadows, eyeliners, brow products and nail polishes, among others. Haircare includes shampoos, conditioners, masks, oils, serums, scalp treatments, products for coloured, curly or thinning hair, as well as electrical tools such as hairdryers, straighteners and hot brushes.

Fragrances, wellness and body care

The fragrance section covers women's and men's perfumes, eau de toilette, body mists, candles, diffusers and room sprays. In wellness, there are collagen supplements, hair vitamins, proteins, sleep products, intimate care and stress management. The body section includes bath and shower, exfoliants, lotions, oils, serums, anti-cellulite treatments, hand and foot care, sun protection and self-tanners.

Brands and product selection

Adore Beauty distributes a wide variety of brands, including Kérastase, Medik8, Redken, CeraVe, La Roche-Posay, The Ordinary, Olaplex, Moroccanoil, Estée Lauder, Clinique, Dior, M.A.C Cosmetics, Benefit Cosmetics, Maybelline, L'Oréal Paris and many others. The catalogue also includes K-beauty brands such as COSRX, Beauty of Joseon, Laneige or Some By Mi, and Korean makeup options.

Gifts, promotions and loyalty programmes

The store offers gift cards, gift sets by budget and for occasions such as Father's Day, Lunar New Year, Mother's Day, Valentine's Day or Christmas, as well as advent calendars. It has a sales and promotions section, and a loyalty programme with tiered gift codes (L1GIFTNZ, L2GIFTNZ, L3GIFTNZ).