LUTZ 1904

In Vinkeveen, LUTZ still carries the character of a family business that began long before fashion was organized around global seasons. Herman Lutz opened his shop here on May 1, 1904, selling fabric, sewing supplies, and clothing while making calls on customers in nearby villages. Four generations later, the store remains on Herenweg, though the old village shop has grown into a fashion house spanning more than 1,000 square meters, with international collections for women and men.

Today’s selection ranges from casual pieces to workwear and designer looks. Labels include Ganni, Isabel Marant, Max Mara, Closed, Stone Island, and Ralph Lauren, alongside shoes, bags, and accessories. That breadth makes it possible to come in for something specific—a pair of jeans, a coat, a suit—and compare styles in one place. The store puts personal service at the center of the experience: its team listens, offers guidance, and helps build an outfit instead of leaving shoppers alone with a catalog.

The Vinkeveen visit includes a few useful extras: the store advertises alterations through its own atelier, parking behind the building, and LUTZ Café for a break. Shoppers looking for a city setting can visit a second location on Willemsparkweg in Amsterdam, with a different selection and its own schedule. The website lists both stores and offers online shopping, so LUTZ works for a destination visit as well as for customers who already know which label they want.

The company’s history is more than a window-display theme. Its own account traces the shop from Herman to his son Clemens, then to Henk, and, since 2012, to Hanneke Lutz. That continuity helps explain how LUTZ pairs recognizable labels with an attentive, personal scale of service. In a community where the store has become part of the local landscape, its appeal lies in taking time to choose and getting knowledgeable help without turning the visit into a rushed transaction.