Loop Earplugs

Loop Earplugs: reusable earplugs for concerts, sleep, and focus

Loop Earplugs is a company founded in 2016 by Dimitri O and Maarten Bodewes, two friends with engineering backgrounds and a shared love of music and nightlife, who also shared the problem of tinnitus. The company designs and sells reusable earplugs for different contexts of use, with an approach that combines noise reduction, comfort, and design. The brand reports more than 14 million customers and more than 100,000 five-star reviews.

Catalog of earplugs by use

The catalog is organized according to the user's needs. For sleep, the company offers Loop Dream, described as an earplug designed specifically for sleep and side sleeping, and Loop Eclipse, a sleep mask that blocks light. For events and live music, it sells Loop Experience 2, presented as certified hearing protection that keeps sound crisp, and Loop Experience 2 Plus, an upgraded version that includes Loop Mute to reduce more noise when needed. For focus, travel, and moments alone, there is Loop Quiet 2. For group conversations, socializing, and parenting, the brand sells Loop Engage 2 and Loop Engage 2 Plus, also with Loop Mute in the Plus version. For children age 6 and up, it offers Loop Engage Kids 2, aimed at school and play. Loop Switch 2 is a multi-mode earplug that combines three noise relief modes in a single product to control volume throughout the day.

Limited editions and collaborations

Loop Earplugs has launched several limited editions and collaborations. These include Paris Hilton x Loop Engage 2, Tomorrowland x Loop Experience 2 —inspired by the festival's Consciencia theme—, Pleasing x Loop Experience 2, Loop x Coachella Experience 2, and McLaren Racing x Loop Switch 2, presented as the official earplug of McLaren Racing. The company has also released a limited edition for the 50th anniversary of Amnesia Ibiza. In addition, it maintains The Loop Archive, a selection of old designs and sold-out colors made available to subscribers.

Research, development, and recognition

The company states that its catalog is backed by a decade of scientific research, more than 30,000 hours of testing with real users, more than 6,000 acoustic measurements, and a team of more than 40 engineers. Loop Earplugs presents itself as the number one wellness company on TIME magazine's TIME100 Most Influential Companies list. The brand offers a two-year warranty and hassle-free returns for 100 days.

Sales and international presence

Loop Earplugs sells through its online store, with free shipping on orders over 39 euros and discounts of up to 20% on bundles. The company operates with a country and region selector that includes the Netherlands as the main option and a broad list of territories in Europe, the Americas, Asia, and Africa, with prices in different currencies. It has a store locator and a B2B program, as well as an affiliate program.