Aurélien

Aurélien, timeless fashion made in Italy

Aurélien is a fashion house that operates mainly through its online store and presents itself as a project focused on timeless style, craftsmanship and the use of premium natural raw materials. Its offering combines a luxury image with a pricing policy that the company itself describes as accessible within that segment.

Production takes place in Italy, a fact the brand highlights as part of its identity and which links directly to the artisanal aspect of its commercial message.

Men's and women's catalogue

The store organises its offering into two main sections, men and women, with partially differentiated catalogue structures.

The men's section includes outerwear, knitwear, polo shirts, T-shirts, shirts, shorts, trousers and swimwear, as well as footwear and accessories. The women's section focuses on footwear and accessories, with leather goods, scarves, hats, gloves and socks, along with a lifestyle and home category.

Both sections have new arrivals, seasonal collections and sale sections, and gift cards among the available products.

Footwear: from loafers to boots

Footwear is one of the most developed areas of the catalogue. The men's offering covers driving shoes, loafers, city loafers, desert boots, Chelsea boots, snow boots, sneakers and espadrilles. The women's selection focuses on driving shoes, loafers, city loafers and sneakers.

Among the models highlighted on the website itself is the AUR3 sneaker in crocodile leather, presented within the brand's unique product line.

Materials and textile specialities

Aurélien identifies several materials and treatments as its own specialities: Cashwool®, Softey®, suede, pure cashmere and linen. These are joined by specific cashmere, towelling and linen collections within the seasonal offering.

The use of these natural raw materials is one of the brand's recurring arguments to justify the quality of its garments and accessories.

Commercial presence and points of sale

In addition to its online channel, the company has a flagship store in London and another in Amsterdam. The brand also operates through temporary spaces and corners in third-party establishments: a pop-up at Selfridges, a pop-up at Harvey Nichols and shop-in-shop spaces at Bijenkorf and Harrods.

The opening of the London store is prominently mentioned in the company's communications.

Shipping and customer service

The store advertises free shipping on orders over 500 euros. International operations are organised through a country and currency selector covering a wide list of markets, with prices shown in euros for most of them and in local currency for certain countries such as Australia, Canada, China, Japan, Mexico, Switzerland, the United Kingdom and the United States.

The site includes information sections on shipping and delivery, returns and exchanges, return processing, FAQs and customer support.