FiveX

FiveX is an Amsterdam-based software company that brings sales, advertising, and operations data together for multichannel ecommerce teams. Its platform is aimed at brands, retailers, and distributors selling through marketplaces and their own stores who need to see which products contribute profit and where to adjust pricing or ad spend.

The software connects channels such as bol.com, Amazon, and Shopify, along with other platforms the company lists among its integrations, including WooCommerce, Magento, PrestaShop, Lightspeed, Kaufland, and Wix. Order, cost, return, ad, and inventory information is consolidated in a dashboard that compares results by product, channel, or time period.

A core part of FiveX is SKU-level profitability analysis. The platform organizes revenue and costs at the order level, then rolls them up by product, category, or company goals in a profit-and-loss view designed to help teams review performance before month-end. It also provides exports and integrations for finance teams and business intelligence tools.

For pricing and advertising, the company offers automated repricing and retail media analytics. Users set rules and guardrails so that price changes and advertising decisions can be evaluated alongside contribution margin rather than viewing sales or clicks in isolation. FiveX calls one of its rule-management features ProfitMAX.

The product also includes connectors, an API, developer documentation, and export options. This setup lets teams sync data with other systems and work across multiple sales channels in one operation, an approach designed for companies managing large catalogs or teams that need regular reporting.

FiveX describes its main market as European ecommerce and says bol.com, Amazon in Europe, and Shopify are central to its platform. The company presents itself as independent and lets teams explore the software with a free account; its FAQ says paid subscriptions can be canceled monthly.

For a brand operating across several channels, a platform like this can bring together signals that often sit in separate sales, advertising, and inventory dashboards or spreadsheets. FiveX offers sales demos to review integrations, key metrics, and an onboarding plan based on a customer’s channel mix.