Filmastery

Filmastery: Online Storytelling Academy for Corporate Video

Filmastery is an online training academy specializing in storytelling applied to corporate video. The project comes from a film production studio based in Amsterdam, described in its own presentation as award-winning and specialized in corporate film, whose method has been used for global brands such as Coca-Cola, Heineken, and Microsoft.

The training program is aimed at video creators who work with corporate clients and seek to add narrative value to short pieces. The course is presented as an exclusive online program, with lifetime access for €37 and a 14-day money-back guarantee.

The True Storytelling Method

The program is structured around the so-called True Storytelling method, which breaks down the narrative work into three phases: find the story, build it, and protect it through to final delivery.

• Find the story: the training argues that stories reside in conflict, doubt, and transformation, not in success or smiles. It includes interview questions aimed at obtaining authentic stories instead of prefabricated corporate messages.
• Build the story: a narrative structure designed specifically for corporate pieces of two to five minutes is taught, with a system of eight film formats to choose the most suitable one according to the brief.
• Protect the story: the method addresses the client approval process and the dynamics that often dilute the original story, with strategies to preserve it through to delivery.

Studio Work and Cited Clients

The website shows a selection of projects carried out by the studio, indicating the client, sector, and format:

• The Power of Together, for Achmea Insurance (Netherlands), a cooperative insurer seeking brand recognition by appealing to community spirit. Scripted format.
• 30 Harvests, for US Farmers & Ranchers Alliance (agriculture, United States), with the aim of showing farmers as climate agents. Scripted format.
• The Unsung Heroes of Science, for DSM (science), focused on sustainability and innovation. Scripted format.
• A Maternidade, for Canon Medical Systems (medical field), a documentary about a doctor who relies on the brand's technology.

Recognition and Academic Support

The material indicates that the studio's work is referenced in Robert McKee's book Storynomics, on page 144, and that the method has been researched in collaboration with the University of Amsterdam.

Student Profile and Issues Addressed

The course is aimed at professionals who produce more videos with less satisfaction, who know the difference between a correct video and an excellent one but cannot consistently achieve it, who see how successive rounds of client feedback strip the story of emotion, or who wonder about their place in an industry where artificial intelligence accelerates editing and video generation. The training argues that the ability to move people is precisely what AI cannot replicate.

Course Content and Format

The page mentions modules, student testimonials, excerpts and teacher material, as well as a frequently asked questions section. Access is for life and the purchase includes a 14-day money-back guarantee.