Don Julio

Don Julio, premium tequila made in Mexico

Don Julio is a premium tequila brand whose production is presented as artisanal and tied to Mexico. Its catalog is organized around several expressions: Blanco, Reposado, Añejo, Rosado, 70 Cristalino and 1942. The brand is part of the Diageo group, as reflected in the legal and privacy notices on its site.

Brand origin

The company itself traces the beginning of its history to 1942, when Don Julio González identified an opportunity in the tequila industry and decided to pursue it. With no wealth of his own, but with a firm dedication to the craft, he borrowed money to build his first distillery. That decision, according to the brand's account, marked the beginning of a pursuit of excellence that gave rise to what the company describes as the world's first luxury tequila.

Range of tequilas

The brand's catalog brings together the following expressions:

• Blanco
• Reposado
• Añejo
• Rosado
• 70 Cristalino
• 1942

Cocktails and recipes

Don Julio's site includes a cocktails section with recipes made from different expressions of the brand. Among the offerings are the Blanco Margarita, the Paloma with Reposado, the Don Julio Blanco Paloma with Blanco, the Añejo Spicy Margarita with Añejo and the 70 Cristalino Espresso Martini with 70 Cristalino. The brand also offers a complete collection of recipes.

Buying and locating products

Don Julio makes it easy to find its products through a store locator that helps you find bottles available at nearby stores, restaurants or bars. The site also offers the option to buy its products online and to browse cocktail kits.

Additional content and brand structure

The brand's site includes sections dedicated to how tequila is made, sustainability, FAQs, gifting and the celebration of Día de Muertos. Navigation is available in English and Spanish. Don Julio operates within Diageo, a group to which The Bar.com also belongs, according to registration information and communications from the brand itself.