Greta Lion

Greta Lion grew out of Greta's experience as a professional makeup artist and hairstylist. The founder says she wanted to bring that knowledge together in her own brand and create products that are easy to use for both professionals and people who wear makeup every day. The company describes itself as a family business and puts texture, shades, and value at the center of its approach.

The catalog spans makeup for eyes and brows, face, and lips, along with hair care, sets, gift cards, and a section for professionals. Shoppers can browse by product type and collection, making it easy to compare items for a routine or a gift. Product pages show the available options, shades, and current stock.

Recent collections feature names such as the ÉLUE mascara, SUNDANCE cream blush, MOM lip pencil, and GLASS SKIN face mist. Hair care includes brushes in different sizes and Healthy Hair sets, while makeup bundles group products the brand presents as coordinated selections for gifting or personal use. Availability can change as new products are released.

Brushes and makeup sponges have their own place alongside products for prepping, applying, and setting makeup. The site organizes its categories around face, eyes, lips, and hair, so shoppers can start with a specific part of a routine instead of searching through a generic list of cosmetics. The brand says its formulas suit different age groups, while each product page provides its own details and directions.

The company says its products are made in Italy. It also highlights labeling designed to be accessible to Deaf people, a feature it presents as part of its commitment to inclusion. In Greta's account, the brand is tied to personal expression: color, style, and confidence are the themes connecting the catalog with the community the company hopes to bring together.

Alongside its direct-to-consumer shop, Greta Lion runs a program for professional artists, a beauty guide, and a customer club offering early access to launches, promotions, and content. The brand publishes news and social activity in several languages, including Spanish, English, German, Latvian, Polish, Lithuanian, Italian, Dutch, and French. The site also explains shipping and return options before checkout.

The Polocko Street address in Vilnius's Užupis neighborhood is the location the company lists for order pickup. Pickup is available Monday through Thursday from 10 AM to 6 PM and until 5 PM on Fridays; that is a pickup schedule, not general retail-store hours. For online shoppers, the catalog brings makeup, hair care, brushes, and gifts together under a brand shaped by its founder's professional work.