MyOliveTree

MyOliveTree: olive tree adoption and extra virgin olive oil from Tuscan estates

MyOliveTree is an initiative for adopting centuries-old olive trees on three estates in Tuscany, Italy. Through its platform, users adopt a tree, give it a name, and receive cold-pressed extra virgin olive oil each season, bottled with a personalized label. The project is linked to the Conti family: Tommaso Conti, a second-generation farmer, recounts that his father pressed his first harvest the year he was born and that his children created MyOliveTree to bring that tradition into a subscription model.

An annual subscription model with harvest tracking

The adoption is formalized through annual plans that can be canceled before renewal. Each plan includes a personalized adoption certificate, the ability to name the tree and see it on a virtual map of the grove, custom labels for the bottles, and seasonal updates on the estate's status. The oil is shipped after the autumn harvest, which according to the company takes place between late October and early November.

The platform offers a tracking dashboard with live sensor data from the associated grove, such as harvest progress, temperature and humidity, tree activity and health indicators, and oil yield recorded gram by gram. The site shows an example of tracking with data on acidity, polyphenols, peroxide, and the Frantoio cultivar.

Adoption plans and estimated production

MyOliveTree's catalog features four adoption tiers, each with a set number of trees, bottles, and estimated oil volume per year:

• Young Tree: 1 young olive tree, 3 bottles of oil, 10-15 kg of olives, and approximately 1.5-2 liters of oil per year.
• Adopt a Tree (the most chosen, according to the website): 2 older olive trees, 8 bottles, 30-40 kg of olives, and approximately 4-6 liters of oil per year.
• Private Grove: 4 older olive trees, 20 bottles, 60-80 kg of olives, and approximately 10-16 liters of oil per year.
• Family Estate: 8 older olive trees, 40 bottles, 120-160 kg of olives, and approximately 20-30 liters of oil per year.

All plans include a personalized certificate, the adopter's name on the tree, bottles with a custom label, and seasonal grove updates. At the time of analysis, the website indicated a harvest promotion with a countdown and limited availability per plan.

Personalization and gifting

The label on each bottle can be personalized with a name, a date, or a short text, and modified later from the user's dashboard. MyOliveTree also sells the adoption as a gift, with each harvest delivered to the recipient's address.

Origin of the oil and farming practices

The company states that its trees grow on three Tuscan estates, with more than 400 years of age, and that the harvest is done by hand, without pesticides, with cold pressing within hours of picking. The site also mentions an associated grove in the Belìce Valley, in Sicily, whose sensor data feeds the online tracking. The company states that the adoption helps maintain centuries-old olive groves and the families who care for them.

Ratings and certification

The site shows an average rating of 4.7 out of 5 based on more than 1,023 reviews, with customer testimonials highlighting the personalized label, the harvest tracking, and the taste of the oil. Each adoption includes a personalized certificate confirming participation in the MyOliveTree grove.