Casa Cenina

Casa Cenina, online needlework and crafts store

Casa Cenina is an online store dedicated to the world of needlework and crafts, managed by Cenina S.r.l. Its catalog brings together threads and yarns, fabrics, accessories and haberdashery, as well as kits and materials for cross-stitch, embroidery, knitting, crochet, patchwork and other needlework techniques. The website is available in Italian, French, English and Spanish.

Product catalog

The offering is organized into several main sections. Threads & Yarns includes materials for knitting and crochet. Fabrics offers textiles for needlework. The Accessories & Haberdashery section covers a wide variety of items: bands & trimmings, bobbin lace, glues and adhesives, hoops and frames, knitting and crocheting needles, lamps and magnifiers, little must haves, machinery & software, needles, pins and magnets, organizers, baskets, boxes, quilting accessories, rulers and gauges, scissors, zippers, accessories for you and your home, color cards & catalogs, and Marbet haberdashery.

Books and magazines, cross-stitch charts and various types of kits are also offered: bead kits, embroidery kits, craft kits, cross-stitch kits, knitting and crocheting kits, sewing kits, tapestry and canvases, and diamond painting kits for kids & beginners. The “Ready to Stitch” section includes items ready to embroider organized by themes such as kitchen, bathroom, kids, for home and for you, for all. There are also beads, charms, buttons, batting and interfacing, and Tilda products.

The Ornaments, Paper, Colors section comprises 3D models, accessories and more, adhesive and scrapbooking paper, boxes and bags, cards and envelopes, coloring and painting, costume jewelry and sequins, decoration shapes & accessories, decorations, embossing, labels and split pins, sheets and different supports, stamps and punches, washi tape, and Sizzix and Lia Griffith products. The Fashion & Living section includes brands such as Miyako, Porter Green and Botties, among others.

Brands and new arrivals

Featured brands and collections include Twin Peak Primitives, Ava Stitch, Kleiber, Anchor, Diamond Painting, Paint by Numbers, Wizardi 3D Papercraft, Wizardi Puzzles, Wizardi Wood, Letistich, Sizzix, Lia Griffith, Miyako, Porter Green, Botties and Marbet. The store publishes new arrivals, sales and hard-to-find items, and organizes part of its catalog around events such as Christmas, Halloween, Valentine's Day and Easter.

The site reports that Anchor's Ritorto Fiorentino line is being discontinued and that, while supplies last, it is offered at a 40% discount. Likewise, more than 200 kits from Diamond Painting, Paint by Numbers, Wizardi 3D Papercraft, Wizardi Puzzles and Wizardi Wood appear at a 40% discount. The store also warns of possible delivery delays during the holiday period, although it is working to meet estimated times.

Company profile and reach

Cenina S.r.l. presents itself as the result of the meeting between people passionate about sewing, patchwork, scrapbooking, knitting and crochet, and professionals with experience in internet, software, advertising and publishing. The company states it has been growing for more than ten years both in offering and online presence, with hundreds of orders dispatched daily in Europe and worldwide, and thousands of daily visits from users in various countries.

According to the indicators the company itself publishes, Casa Cenina is the best-known online business in the European needlework and crafts scene, is present in four languages, is the leading reality among e-commerce Hobby&Craft websites in Italy and ranks among the first ones in France, Spain and The Netherlands, with strong growth in Germany. The company also operates in the most popular marketplaces with a large share of its products. Its catalog includes about 70,000 ready-to-sell items and maintains an average of over 50,000 items in stock. Its infrastructure of web services is fully distributed in Cloud.

Additional services and community

In addition to sales, the website offers services such as fabric calculator, threads conversion, we'll find it for you, catalog, eGift cards, search by subject, digital delivery, PDF catalogs and a reviews section. The company maintains a blog, La Casa delle Idee, and community and forum spaces, and offers the possibility to work with us and to subscribe to a newsletter. It also has information sections on shipping, privacy, withdrawal form, terms & conditions, legal guarantee, about us, where we are and wholesale.