Five Star

Five Star: luxury accommodation and properties in Ireland

Five Star is an Irish agency operating in the luxury tourism and real estate segment. Its catalogue brings together accredited five-star accommodation, holiday homes, self-catering hotels, bed and breakfasts, wedding venues and corporate event spaces, mainly in Ireland and the United Kingdom, although it also markets properties in other international destinations.

The company presents itself as an independent agency offering unbiased reviews and information. In its communication, it highlights its status as the number one international agent between 2015 and 2026, as well as its recognition as Leading Travel Company between 2011 and 2026. It also states that it maintains a partnership relationship with the owners of the accommodations it markets.

Luxury accommodation and experiences

Five Star's website structures its offering into several categories of accommodation and associated services:

• Five-star hotels: hotels approved by the Irish Tourist Board, with direct booking and best online rate guarantee.
• Self-catering: luxury self-catering accommodations, including cottages, lodges, villas and castles, many of them located along the Wild Atlantic Way and in County Connemara.
• Self-catering hotels: self-catering accommodations located on hotel grounds.
• Bed & Breakfast: five-star accommodations approved by the Tourist Board.
• Wedding venues: spaces for holding weddings, with direct booking.
• Restaurants: five-star recommended establishments and Michelin-starred dining options.
• Corporate events: organisation of top-level travel and events.
• Spa breaks: hotels with outstanding spa experiences.
• Golf breaks: five-star hotels with access to golf courses, from wild links to parkland settings.

The agency also publishes an online magazine, Five Star Magazine, and a top ten hotels list that includes establishments such as Ashford Castle, Adare Manor, The Europe Hotel & Resort, The Shelbourne, Ballyfin Demesne, Trump International, Powerscourt Hotel, The K Club, InterContinental Hotel Dublin and Hayfield Manor Hotel.

Real estate services

Five Star markets luxury residential properties in Ireland, with sales and long-term rental services. The company claims to have achieved record prices for luxury residential properties in Ireland and positions itself as a leading agent for international investors. Its portfolio includes exclusive properties in prime locations, and among its services for owners it offers listing and rental management options.

Models for owners

Five Star's platform allows owners to list their properties under three models:

• Five Star Managed: comprehensive management of bookings and enquiries, with professional marketing and revenue optimisation. Listing is free and payment is per booking.
• Owner-Direct Booking System: direct booking system with secure online payments, no listing commission and automatic availability synchronisation. Owners only pay payment processing fees (approximately between 1% and 2.5% per booking).
• Owner-Direct Manual Payments: the owner manages enquiries and payments directly, with no fees for them or for guests, with automatic synchronisation of bookings and availability.

The company is an official partner of Google Vacation Rentals and its listings appear on that platform, which facilitates the synchronisation of bookings with other portals.

International presence and clientele

Although its main base is in Ireland, Five Star markets accommodations and properties in multiple countries, including England, Scotland, Wales, Northern Ireland, Spain, Portugal, France, Italy, Greece, the United States, Australia, Canada, the United Arab Emirates, Costa Rica, the Bahamas, Barbados, the Dominican Republic, Morocco, South Africa and Thailand, among others. The agency serves an international clientele, including investors and corporate guests, and has been a service provider for public figures such as Paris Hilton, Ed Sheeran, Russell Brand, Chloe Grace Moretz, Martin Sheen and Agnetha Fältskog, according to the testimonials and cases published on its website.

Awards and corporate data

Five Star holds IATA number 96075744, verifiable through the link indicated on its site. The company has been operating since 2007 and its activity extends to 2026 according to the copyright dates and the awards it mentions. Its recognitions include number one international agent (2015-2026) and Leading Travel Company (2011-2026).