PlayBlue

PlayBlue, online sex shop with a physical store in Tallaght

PlayBlue is an Irish sex shop that operates primarily as an online store and has a physical location in Tallaght, Dublin. The company presents itself as Ireland's favourite sex shop since 2011 and states that it keeps all its stock in the warehouse of its Tallaght store. Its catalogue is organised into categories such as sex toys for her, for him and for couples, lingerie, bondage and lubes and wellness products.

History and origin of the business

According to the company's own information, its founders started in the sector in 1997 with the opening of a shop in Kilkenny, a rural Irish town. The initial reception was difficult and the learning curve was slow. Their stated intention was to reinvent the traditional sex shop, placing emphasis on style, respectful customer service and a welcoming atmosphere. The company notes that it opened its first web store in 2000, although it was not until later that, together with a technology partner, it created the PlayBlue brand with the aim of rebuilding the online business.

Product catalogue

The online store brings together a wide variety of sexual wellness items. The main categories include:

• Sex toys for her: rabbit vibrators, bullet vibrators, wands, suction stimulators, G-spot vibrators, couples vibrators, classic vibrators, finger vibrators, love egg vibrators and thrusting vibrators.
• Sex toys for him: masturbators, cock rings, penis pumps and enlargers, cock sleeves, sex dolls, prostate massagers and male vibrators.
• Dildos: suction cup, realistic, glass and steel, large, non-realistic, vibrating, double and strap-on dildos and harnesses.
• Anal sex toys: butt plugs, anal beads, extreme and large anal toys, prostate massagers, pegging play, douches and enemas, anal vibrators and anal lubes.
• Couples toys: couples vibrators, kits, games and gifts, enhancers, massage oils and candles, strap-ons and harnesses.
• Lingerie, bondage and lubes and wellness products.

The site also includes a beginners section, with specific subcategories for her, for him, for couples and anal sex toys, as well as a beginners guide.

Brands and featured products

Among the brands that appear in the catalogue are Doxy, Satisfyer, Fun Factory, Intense, Kink and Pretty Love. Some examples of listed products are the Doxy 2.0 wand massager, the Satisfyer Pro2+ Gen 2 clitoral stimulator, the Fun Factory Bi Stronic Fusion rabbit vibrator, the Intense Sabrina clitoral stimulator, the Kink long whip, the Kink leather strap cock ring, the Pretty Love adjustable penis extension sleeve and the Kink collar with leash. The store also publishes occasional offers, such as the one-day promotion of the Fun Factory Be One Finger Orgasmic Touch vibrator.

Shipping, delivery and returns

PlayBlue offers free discreet shipping on orders over 20 euros. The company advertises same-day delivery in Dublin and next-day delivery in the rest of the country. It also states that returns are free. Packaging and labelling are discreet, as is the checkout process, according to the store's information.

Customer service and ratings

The company highlights real people support and a best price guarantee. At the time of analysis, the site showed an average rating of 4.26 out of 5 based on 4,023 verified reviews. The store also maintains a blog with guides and articles on products and practices, such as the use of penis pumps or under-bed restraint systems.

Physical store in Tallaght

In addition to its online operation, PlayBlue has a physical store in Tallaght, Dublin, which the company identifies as a central part of its logistics, as it stores all the stock it sells in Ireland there.

Location and contact

Unit 4, Tuansgate Sq, Tallaght, D24AW28 · Phone: (01) 462-4863 · Email: support@playblue.ie