BMC Sports (Brian McCormick Sports)

BMC Sports, an Irish sports retailer with a multi-category catalogue

BMC Sports, also identified on its website as Brian McCormick Sports, is an Irish sports shop that operates primarily online. Its presentation describes it as "Ireland's leading sports shop" and announces next-day delivery nationwide, as well as offering purchases in multiple currencies (euro, pound and dollar).

Football and Gaelic games as the mainstays of the range

The catalogue gives a central place to football, with boots organised by surface type (firm ground, soft ground and artificial turf), laceless and Velcro models, and size filters. Brands such as Adidas, Puma, Joma, New Balance, Precision, Skechers and Umbro are listed, with specific Adidas lines (Predator, F50, Copa, Crazyfast) and Puma lines (Future, Ultra, King). Boots are also grouped by club and league: Premier League, Liverpool FC, Manchester United, Arsenal, Manchester City, Celtic, FC Barcelona, Juventus, Borussia Dortmund, AC Milan and Real Madrid.

The Gaelic games section includes official Donegal GAA merchandise, with jerseys and various clothing ranges (Sedona, Hydra, Nepal and Dynamo), as well as boots specifically for Gaelic football, hurling equipment (sliotars, helmets, grips and hurleys), training and match balls, and accessories such as gloves, mouthguards and kicking tees.

Running, gym and fitness equipment

The running section distinguishes footwear by gait and use: stability, neutral, carbon-plate racing, trail, wide fit and spikes. It is complemented by technical clothing, sports bras, socks, belts and hydration vests, bottles, knee supports, kinesiology tape, insoles, laces, resistance bands and recovery foam rollers. Brands in this area include ASICS, Brooks, Hoka One One, Saucony, On Running, Adidas, Garmin, Ultimate Performance, New Balance, EOS and 1000 Mile.

Exercise equipment includes home machines such as treadmills, rowing machines, exercise bikes and elliptical trainers, as well as weights, mats, skipping ropes and boxing bags with gloves. Sports watches and headphones are grouped in their own category, with Garmin and Fitbit among the references.

Clothing, footwear and accessories for men, women and children

The clothing range covers T-shirts and polos, hoodies, jackets and quarter-zips, trousers and leggings, shorts, base layers, swimwear and golf clothing. Footwear includes training shoes, casual shoes, walking shoes, sandals and flip-flops, golf shoes and accessories such as insoles. The children's section is divided by boys and girls, with clothing, footwear, football boots, flip-flops, running spikes and compression layers, as well as a David Clifford clothing line.

Club kits and other sports

BMC Sports has a club kit service with a long list of organisations served, including Finn Harps, Letterkenny Rovers, Letterkenny Gaels GAA, St Eunan's GAA, Arranmore United, Bonagee United, Buncrana Hearts, Castlefinn Celtic, Gweedore Celtic, Milford, Mulroy Soccer Academy, Swords Celtic, UCD Marian Basketball and Letterkenny Tennis Club. The teamwear catalogue allows you to configure jerseys, sweaters, tracksuits, trousers, shorts, socks and bags, with Adidas collections such as Squadra, Entrada, Tiro, Milano, Tabela, Campeon, Estro and Condivo, and brands such as Joma, O'Neills, Stanno and BMC Sports itself.

Beyond football and athletics, the shop covers table tennis, padel, badminton, tennis, boxing, karate, rugby, golf, hockey, basketball, billiards, darts and swimming, with products such as billiard tables, dartboards and dart accessories, swimming goggles and training equipment (cones, hurdles, agility ladders, mannequins, tactical boards and first-aid kits).

Promotions and featured brands

The site shows discounts of up to 50% on football boots and on brands such as Hoka, Brooks and Asics, and up to 40% on On Running, as well as value packs and gift cards. The brand selection includes Adidas, ASICS, Brooks Running, Ellesse, Footjoy, Hoka One One, New Balance, Gym+Coffee, Nike, On Running, Regatta, Puma, Saucony, Titleist, Under Armour and Vans.