HipBaby.ie

HipBaby.ie, organic cotton children's clothing in Ireland

HipBaby.ie is a family-run online store based in Westmeath, in the heart of Ireland, specialising in organic cotton clothing for babies, children and adults, as well as breastfeeding accessories and equipment. The business is run by Sonya and Colin, parents of three children, who took over the project in 2019 after receiving it from a friend and former owner. The store operates from their home, with no showroom, and presents itself as a business by parents, for parents.

Brands and selection criteria

The catalogue is limited to brands the company considers trustworthy and ethically produced. Among the labels it stocks are Frugi, Maxomorra and Kite. The approach moves away from fast fashion: priority is given to colourful, durable garments designed to be passed from one child to another. The company maintains that organic cotton is better for children's skin, for farmers and for the environment.

Clothing for babies, children and adults

The clothing range covers the girls' and boys' categories, with items such as long-sleeve bodysuits and zip-up rompersuits from Maxomorra, available in designs such as owl, hedgehog, fox and fire truck. The catalogue also includes a gifts section and a line of adult clothing. The prices shown by the store for Maxomorra long-sleeve bodysuits are €16.95, and €23.95 for long-sleeve zip-up rompersuits.

Breastfeeding and accessories

In addition to clothing, HipBaby.ie sells breastfeeding accessories and equipment: breast pumps, adapters, bras, breastfeeding clothing, flanges, milk storage, nipple care and replacement parts. The company notes that Sonya has been a volunteer breastfeeding counsellor for over a decade, and that this experience drove the expansion of the breastfeeding product range. The store states that it has been nominated three years in a row as Ireland's best breastfeeding-friendly business.

Shopping and payment methods

The business operates entirely online. The company offers interest-free payment plans to make buying garments more manageable, and provides detailed shipping, returns and privacy policies on its website. The store also allows customers to subscribe to a newsletter to receive updates on new products, sales and promotions.

Location and contact

Phone: +353 85 719 2770 · Email: sonya@hipbaby.ie