Buy It Direct

Buy It Direct, a large online department store for appliances, technology and furniture

Buy It Direct runs an online store aimed at the Irish market, bringing together large and small home appliances, computer and consumer electronics products, furniture for different rooms of the home, and garden and bathroom items. The company states that everything it sells is in stock in its warehouse and that it buys stock in bulk to secure better prices.

Home appliances and kitchen

The large appliance catalogue includes fridges, freezers and fridge freezers, washing machines, dryers and washer-dryers, dishwashers, ovens, microwaves, cookers and hobs of various types, extractor hoods and range cookers. In small appliances and floorcare, there are coffee machines, kettles, toasters, air fryers, food processors, blenders, vacuum cleaners, steam cleaners and robot vacuums. Many of these categories have a dedicated refurbished product section, which the store presents as a way to save money and reduce environmental impact.

Computing, phones and electronics

In technology, it offers laptops, desktop PCs, all-in-ones, monitors, tablets, mobile phones, smartwatches, headphones, drones, electric scooters, printers, servers and networking equipment. The television selection is organised by screen size and by features such as 4K, OLED, Smart TV or gaming use, and includes soundbars, stands, projectors and accessories. There are also sections for smart home, air conditioning, ventilation and air treatment.

Furniture and home equipment

The furniture range covers bedroom (beds, ottoman beds, bunk beds, mattresses, wardrobes and bedside tables), living room (sofas, armchairs, coffee tables and TV units), dining room, office and children's and teenagers' furniture. It is completed with decoration such as mirrors, rugs and lighting, garden and outdoor furniture, doors, and a bathroom section with furniture, baths, shower trays, taps and radiators. The kitchen has its own space with sinks and taps from brands such as Franke, Blanco, Rangemaster, Abode, Carron Phoenix, Quooker or Grohe.

Customer service and delivery

The company states that its sales team handles enquiries by phone or message seven days a week and that it offers several delivery options so that orders arrive quickly. It also states that it recycles old appliances and has a specific channel for trade enquiries.

Company structure

Buy It Direct Ireland is part of the Buy It Direct Group. The parent company, Buy It Direct Ltd, is registered in England with number 04171412 and registered office at Trident Business Park, Leeds Road, Huddersfield, West Yorkshire.

Location and contact

Phone: 012552070 · Hours: Sales phone support seven days a week