The Learning Lab

The Learning Lab, educational toys for curious little ones

The Learning Lab is an online store based in Mullingar (Ireland) specialising in educational and entertaining toys, books, arts and crafts and stationery. Its catalogue is presented as a selection designed for "curious little learners" and combines international toy brands with creative and educational play ideas.

A catalogue organised by category and age

The store structures its range around two main axes. On the one hand, product categories: games, stationery, puzzles, soft toys, construction, arts and crafts, early years and developmental. On the other, the child's age, with sections spanning from 0 to 3 months up to 14 years or older, including ranges such as 0-6 months, 6-9 months, 18 months and individual ages from 0 to 12 years. This dual classification makes it possible to find items according to developmental stage and type of activity.

Games, puzzles and construction

The games section includes games of skill, outdoor fun, pre-school games, traditional games, one-player games, two-player games, brain teasers, card games, dice games, educational games and family games. In puzzles, the catalogue ranges from first puzzles and alphabet jigsaws to 10-50 piece, 50-200 piece and 200+ piece puzzles, as well as 3-D puzzles. The construction section brings together sets such as Crazy Cars, castles, spaceships and pirates.

Arts, crafts and stationery

Creative activities feature prominently: water magic, 3-D masks, collage, colouring and drawing, DIY by Djeco, Galt activity packs, glitter activities, jewellery making, knitting and sewing, mosaics, origami, painting, paper activities and the ReCycleMe line. Stationery includes stamps, stickers and tattoos, bags, room décor, umbrellas and writing items.

Early years and developmental

For the youngest children, the store offers activity tables, blocks, counting, first sounds and first words, Kaloo soft toys, motor skills with Lalaboom, push and pull along toys, sensory shapes, SmartMax magnets, stacking and developmental and educational toys such as those from Fat Brain. There are also pretend play sections with hand puppets, dollhouses, dress up, emergency services, animals and Safari figures, as well as Lottie and Pomeo dolls.

Brands represented

The catalogue brings together a broad list of brands, including Alphabet Jigsaws, B.Toys, Banana Panda, Candylab Toys, Celestron, Crocodile Creek, Dantoy, Djeco, Eduplay, Fat Brain, Fiesta Crafts Ltd., Galt, Great Gizmos, Green Toys, Hachette Board Games, Hape, History Heroes, Irish Creative Stamping, Janod, Jellycat, Kaloo, Lalaboom, Lego, Liliputiens, Londji, Lottie Dolls, Melissa & Doug, Moulin Roty, Mudpuppy, Ooly, Paul Lamond Games, Poppik, Premier, Rachel Ellen Designs, Recent Toys, ReCycleMe, Rory's Story Cubes, Safari Ltd, SES, Shellbag, Smart Games, Studio Circus, Tenderleaf Toys, Thames & Kosmos, The Happy Puzzle Company, Tidlo, Tiger Tribe, Toys For Life, University Games, Varis and ZooBooKoo.

Shipping and customer service

The store advertises free nationwide delivery on orders over 50 euros. It has a gift guide to help with buying according to age or occasion, and maintains a blog and a customer portal with order management, account and support. The company's headquarters are identified as The Learning Lab – Mullingar.

Location and contact

Phone: 044 934 2497 · Email: mullingar@learninglab.ie