Honest

Honest, independent financial information for the Irish market

Honest is an editorial and technology platform based in Dublin that publishes free guides, comparison tools and calculators on personal finance specifically for the Irish market. Its content covers savings, investing, banking, pensions, insurance and taxes, with the stated aim of providing clear, unbiased information to help consumers make better financial decisions.

The company presents itself as a media outlet and not as a financial adviser. In its own words, it is not regulated and does not provide financial advice, and all its materials are for educational purposes. It does not take into account the user's personal circumstances or recommend specific products.

Interactive comparison tools

The site offers users several interactive tools designed to compare financial products and services available in Ireland:

• Savings account comparison tool: allows you to compare over 260 savings accounts from every provider operating in Ireland.
• Investment platform comparison tool: compares side by side the investment platforms available to Irish investors, in order to choose the most suitable one according to experience level.
• ETF comparison tool: offers a curated list of exchange-traded funds from major indexes and providers to choose the one that best fits the investor's strategy.
• Savings calculator: helps find the optimal savings strategy based on the user's circumstances.

Guides and financial calculators

In addition to the comparison tools, Honest publishes guides on topics such as the best ETFs for Irish investors, how to start investing, tax on investment gains (CGT), deposit interest retention tax (DIRT), the deposit guarantee scheme (DGS), types of savings accounts (instant access, fixed term, money market funds, notice accounts, children's accounts, state savings and credit union accounts), digital and traditional banking in Ireland, and banking regulation.

The site also includes a set of financial calculators: compound interest, fund fees, inflation, foreign currency, leverage and annual equivalent rate (AER).

Editorial content and updates

The platform maintains a section of popular guides and a learning centre with articles on savings, investing and banking. According to the site itself, the aim is to cover all main topics over the course of 2026, progressively expanding the content already published. It also offers a free monthly newsletter with practical tips on financial decisions in Ireland.

Founding and team

Honest was founded by Dan Malone, an Irish public accountant, tax adviser and holder of the qualified financial adviser designation. The company presents itself as an initiative to make quality financial resources tailored to the Irish market available to the general public, an area that, according to its founder, has been reserved for a few.

Nature of the service

Honest expressly defines itself as an editorial and technology platform that does not provide financial advice. It is not regulated by the Central Bank of Ireland and does not offer personalised recommendations. The information published is educational in nature and the company warns that it does not guarantee its accuracy or completeness, as it may change without prior notice.

Location and contact

Upper Cranford Centre, Montrose, Dublin, D04 X6H0 · Phone: 0818 717 717 · Email: dan@honest.ie