Passion Beauty Supplies

Passion Beauty Supplies: beauty and hairdressing supplies for professionals in Dublin

Passion Beauty Supplies was founded in January 2014 as a mail-order supplier of beauty products for salons and professionals. Its stated goal was to offer all salon essentials at the best prices. Over the years it incorporated brands and trends until it brought together names such as Hive, Kaeso, Infinity, Buff Browz, Noemi and Strictly Professional, among others.

In 2021 the company moved its operations to its current location and opened a store in Fashion City, in Ballymount (Dublin), which allowed customers to buy in person and see the products directly. In 2023 it expanded its catalogue with hairdressing supplies, including brands such as Alfaparf, Osmo, Wella, L'Oreal and Revlon, as well as all hair essentials and electricals.

The company serves exclusively the professional trade ("trade only"), that is, salons and industry professionals. Orders can be placed online or by phone.

Product catalogue

The site organises its offering into several main categories:

• Bleaches and peroxides
• General hair accessories
• Lashes and brows
• Nails
• Manicure
• Pedicure
• Waxing
• Massage
• Skincare
• Makeup
• Tanning
• Salon essentials

It also has a special offers section and a clearance section.

Brands and evolution

Since its beginnings, Passion Beauty Supplies has been adding leading brands. To the already mentioned Hive, Kaeso, Infinity, Buff Browz, Noemi and Strictly Professional were added in 2023 the hairdressing brands Alfaparf, Osmo, Wella, L'Oreal and Revlon. The company states its intention to continue adding products and brands for hair and beauty professionals in the coming years.

Physical store and customer service

The store is located at 39C Fashion City, Ballymount, Dublin D24K1HC. Orders can be placed online or by calling 014597859. The website offers sections with information on delivery, privacy policy, terms and conditions, and an explanation of VAT-free purchases ("Vat Free Explained"). It also has a customer area with order history and wish list.

Location and contact

39C Fashion City, Ballymount, Dublin D24K1HC · Phone: 014597859 · Email: info@passionbeauty.ie