BeautyFeatures

BeautyFeatures, Irish online store for hair and facial care

BeautyFeatures is an online store based in Ireland dedicated to the sale of hair and skincare products. Its catalogue combines professional hairdressing brands with Korean beauty labels and perfumery, makeup and accessories lines. The company presents itself as an Irish destination for luxury hair care and premium facial care, with free shipping on orders over €60 and next-day delivery.

Professional hairdressing and hair care brands

The hair care range includes professional names such as Alfaparf, Kérastase, Moroccanoil, Redken, Joico, Color Wow, L'Oréal Professionnel, Pureology, Nioxin, Olaplex, Kevin Murphy, Eleven Australia, Revlon Professional, milk_shake, R+CO, Actyva, NAK and K18. The store organises these products by category such as shampoos, conditioners, masks, treatments, oils and serums, styling products, perfumes and hair mists, colouring and root touch-up. It also has specific sections for damaged hair, hair loss and thinning, scalp care and anti-dandruff, hair vitamins and supplements, sulphate-free lines and vegan products.

Korean beauty and facial care

In the Korean beauty section, BeautyFeatures stocks brands such as Beauty of Joseon, Laneige, Celimax, ANUA, Medicube, Mixsoon, COSRX, Skin1004, Some By Mi, VT Cosmetics, Biodance, Dr. Althea, Haruharu Wonder, Arencia, Axis-Y, D'Alba, Oh K!, Round Lab and Seoulista. Products are classified by type — cleansers and makeup removers, toners and essences, serums and ampoules, moisturisers, sunscreens, masks and exfoliants, eye care and toner pads — and by active ingredient, including hyaluronic acid, niacinamide, vitamin C, retinol, retinal, ceramides, peptides, collagen, snail mucin, centella asiatica, heartleaf, mugwort, rice, ginseng, propolis, galactomyces, bifida, green tea, panthenol, beta-glucan, squalane, salicylic acid, glycolic acid, lactic acid and azelaic acid, alpha arbutin, tranexamic acid, tea tree, bakuchiol and PDRN.

French pharmacy facial care and other categories

The store also includes a selection of French pharmacy facial care with brands such as Dermalogica, La Roche-Posay, Caudalie, CeraVe, Decleor and Elemis. Other categories in the catalogue are makeup, fragrances, self-tanners and sun protection, men's products, electrical tools and accessories — brushes, curling wands and wavers, hair dryers, straighteners, L'Oréal Steampod, GHD and Shark — as well as dermaplaning tools and skincare accessories.

Offers, formats and gifts

BeautyFeatures organises its offer into sections for discounts, new arrivals and featured products, with reductions that the site presents by percentages (10%, 20%, 30%, 40% and 50%) and occasional promotions, such as 20% off the entire Alfaparf hair care line. It has travel sizes for both hair and facial care, beauty boxes and bags, gift sets and kits for hair, skin, fragrance, makeup and electrical tools, as well as gift cards. The gifts section is segmented by budget (under €20, €30, €40 and €50), by recipient and by product type.

Shipping and customer service

The company identifies itself as an Irish business and offers free shipping on orders over €60, with next-day delivery. The site has areas for user account, wishlist, cart and gift cards, and publishes a blog with content on beauty, bestselling brands and new arrivals.