Shoelace

Shoelace, women's shoes and bags based in Athlone

Shoelace is an Irish online store dedicated to selling women's footwear and accessories. Its catalogue covers boots, ankle boots, flats, heels, sandals, sliders, trainers, wedge shoes and bags, with a selection that follows each season's trends. The company combines online sales through its website with a physical store in Athlone Towncentre, Ireland.

Footwear and bag catalogue

Shoelace's offering is organised into several categories. In footwear, it includes ankle boots (lace-up, platform, pointed toe, heeled or zip), boots (knee-high, over-the-knee, heeled, wedge, buckled, suede or slouch), flats (chunky-soled loafers, buckled or bow, and espadrilles), heels (block, lace-up, platform or pointed toe), sandals, sliders, trainers and wedge shoes. In accessories, it sells handbags and clutch bags, as well as other accessories.

The catalogue includes specific styles such as the brown and khaki zip-detail knee-high boots (€47.95), the brown, tan, khaki and black slouch block heel boots (€47.95), the brown and black gold-detail knee-high boots (€56.95), the brown and black elasticated side knee-high boots (€54.95), the black and khaki platform trainers with gold diamante detail (€34.95), the burgundy and silver block heel sandals (€34.95 and €39.95), the brown pointed toe buckle ankle boots (€42.95), the black gold-detail stiletto ankle boots (€42.95) and the burgundy buckle Mary Jane flats (€26.95).

Delivery, returns and in-store collection

The store offers free delivery on orders over €100 and a 14-day returns period in all European countries. It also offers a click & collect option with a 1 to 5 working day timeframe. For enquiries, the company provides a contact phone number and email address.

Physical presence and customer service

Shoelace has a physical store in Athlone Towncentre, where customers can see and try products before buying. The company also maintains a telephone helpline and an email address to answer questions about orders, products or returns. It also offers a newsletter with a 10% discount for subscribers.

Selection of featured products

Among its best-selling styles, the company highlights the platform trainers with gold diamante detail, the block heel sandals with diamante straps and the zip-detail knee-high boots. The store regularly updates its catalogue with new arrivals and sale sections, and offers gift cards for its customers.