SARE Studio

SARE Studio, homewear in natural fabrics for tropical weather

SARE Studio is a homewear brand established in 2019 in Jakarta, Indonesia. Its catalogue revolves around three main categories —pajamas, underwear and loungewear— with natural fabrics and a stated focus on comfort and environmental awareness. The brand itself presents its offering as suitable for tropical weather, an argument that appears both in its description and in the customer testimonials featured on the site.

Pajamas, underwear and sleepwear

The offering is organised into several product lines. In pajamas, the site groups collections such as Salur, Rehat and Dadu, as well as collaborations with illustrator AyangCempaka and print series such as Bijou, Paradise, Leopard & Stripes. The underwear section distinguishes between bras with removable padding, bras with fixed padding and panties. Loungewear and daywear complete the range for daily use, and there is also a kidswear line.

Among the models featured on the website are the Kemala Plunge Padded Bra, the Anaya Scoop Padded Bralette, the Salina Cut Out Padded Bra and the Padma Padded Tencel Triangle Bra. The brand also sells knitwear such as the Abe Square Neck tops, available in blue and pink, and kids' accessories such as the Alamanda Kids Collar.

Eco-friendly underwear and materials

The brand highlights its underwear line presented as eco-friendly, which it promotes with the message that it is life-changing for anyone who tries it. The use of natural fabrics is one of the pillars of its communication, along with the suitability of the garments for hot, humid weather. Among the materials mentioned, Tencel appears in at least one of the bras in the catalogue.

Loyalty programme and shopping services

SARE Studio runs a loyalty club through which customers collect points and access exclusive rewards. The online store offers stated benefits for purchases made through its own website: free nationwide shipping, free monogramming on pajamas, gift wrapping service and access to the full collection. The site also mentions member privileges.

Collaborations and community

The brand has developed collaborations with content creators and public figures, including AyangCempaka, Dita, Ellyse Ernanda and Kami, whose names identify specific product series. The site also features a "SARE housemates" section with profiles such as Michelle King, Natasha Wahab, Amanda Tasning, Nia Umar, Ayu Larasati, Shady Jasmin and Junissa Hardianto, and a stories section.

Customer reviews

The testimonials published on the website highlight the comfort of the garments, the speed of shipping and the suitability of the fabrics for Indonesian weather. One customer says that almost all of her pajamas are from SARE Studio; another values both the pajamas and the underwear and cotton tees, which she wears to the gym. One review mentions that the stitching on a bra was a little rough, although she considers it an easy problem to fix.

Catalogue and reference prices

The catalogue reviewed shows prices in Indonesian rupiah. Several padded bras are listed at a sale price of IDR 189,000 against a regular price of IDR 199,000. The Abe Square Neck tops are listed at IDR 356,150 reduced from IDR 419,000, and the Alamanda Kids Collar at IDR 92,150 from IDR 109,000. The store includes seasonal promotions identified as 11.11 and 9/9, as well as a selection of new arrivals and restocked items.