Peachmode

Peachmode, designer Indian ethnic fashion with its own store network

Peachmode is an Indian online store focused on designer ethnic fashion for women. Its catalogue brings together sarees, salwar suits, kurtis, tops and tunics, dresses, co-ord sets and a woollen knitwear line, with an approach the brand describes as where tradition meets modern elegance. The company states that its garments are designed in India and made for Indian market sizes and silhouettes.

Garments and catalogue categories

The main offering is organised into several product families:

• Sarees: available in fabrics such as cotton, art silk, chiffon, georgette, crepe, organza, chanderi silk, bhagalpuri silk, satin, linen and net, as well as kanjivaram and banarasi. Includes collections of floral print, embroidered, half n half, authentic drapes, bollywood, bandhani, patola and paithani.
• Salwar suits: in sharara, anarkali, palazzo, patiala, pakistani, straight cut and indo western styles, both unstitched and ready to wear. Fabrics include rayon, cotton, georgette, crepe, chiffon, organza, bhagalpuri silk, banarasi, chanderi, jacquard, tapetta silk, tussar silk and net.
• Kurtis: in silk, rayon, cotton, georgette, crepe, chiffon, chanderi, cotton jacquard, linen and muslin. They are sold as kurti with pant, palazzo, dhoti or skirt sets, as well as top and bottom sets, kurti kaftan and kaftan set.
• Other lines: tops and tunics, dresses, co-ord sets, a LUXE selection and woollen knitwear.

Occasion and audience

The catalogue is segmented by occasion: wedding, casual or daily, engagement, festive, haldi, mehendi, office wear, party, reception, sangeet and wedding. The brand targets the contemporary Indian woman and presents its offering as a combination of timeless craftsmanship with modern silhouettes, designed to move effortlessly from everyday moments to celebrations.

In-house production and supplier selection

Peachmode states that its ready-to-wear salwar suits are designed and produced in-house, with the aim of maintaining consistent quality and fit. Sarees and dress materials are sourced directly from trusted manufacturers, chosen for their quality and contemporary appeal. The company also states that it works with honest pricing, without unnecessary markups on product quality.

Store network and shopping experience

The company operates more than 50 Peachmode stores in India, which supports its online sales activity. The website includes a store locator, order tracking, a dedicated franchise inquiry and the option to download the Peachmode app for Android and iOS. The site shows free shipping within India, easy returns and exchanges, and a 4.5-star rating attributed to more than 100,000 women. Customer service is available Monday to Saturday, 9 AM to 6 PM, and payment is processed securely according to the store's information.

Internationalisation and currency

The site's country and region selector allows shopping from India and from markets such as Australia, Austria, Belgium, Canada, Czechia, Denmark, Fiji, Finland, France, Germany, Hong Kong SAR, Ireland, Israel, Italy, Japan, Kuwait, Malaysia, Mauritius, Netherlands, New Zealand, Norway, Poland, Portugal, Qatar, Saudi Arabia, Singapore, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Thailand, United Arab Emirates, United Kingdom, United States and Vietnam. In all cases the currency shown is the Indian rupee (INR ₹).

Catalogue searches and references

Among the terms highlighted by the store itself are banarasi, cotton, silk, designer, wedding, festive and bridal sarees; anarkali, sharara, palazzo, patiala, pakistani, straight cut and indo western salwar suits; cotton, silk, rayon and long kurtis, as well as A-line kurtis; tops, tunics, dresses, co-ords, LUXE collection, winter wear and sale. The catalogue shows, for example, a viscose muslin kurti with floral print in navy and foil at ₹799.00.