Saraf Furniture

Saraf Furniture: solid Sheesham wood furniture with direct-to-consumer sales

Saraf Furniture presents itself as India's first direct-to-consumer (D2C) brand specialising exclusively in solid Sheesham wood furniture. The company states it has over 40 years of artisanal experience with this type of wood and 25 years of global export experience. Its catalogue covers bedroom, dining room, living room, study and bar furniture, as well as lighting and rugs.

A wide catalogue for every room in the home

Saraf Furniture's offering is organised by room and product type. For the bedroom it includes beds, bedside tables, mattresses, dressers, wardrobes, mirrors, writing tables and wooden clocks. For the dining room it offers dining sets, tables, chairs, benches, sideboards, cabinets and prayer units (mandir). In the living room it has sofas, sofa cum beds, easy chairs, bookshelves, coffee tables, side tables, console tables, TV units, shoe racks and bars. The study and office section includes study tables, conference tables, study chairs and work-from-home spaces. It also sells table lamps, floor lamps, wall lamps and chandeliers, as well as various types of rugs: dhurrie, hand-knotted, shaggy, handwoven panja, Kapalon leather and wall hanging carpets.

The SCANE collection and other featured lines

Named collections include SCANE, Brass Royale, Capital, Contrast, Cubex, Denver, Durban, EVA, Indiana, Jaipur, Jali, Jodhpur, Kuber, Maharaja, Romeo, Shine, Slant, Tania and Turner. The SCANE collection combines solid Sheesham wood with artisanal cane in headboards and backrests. The catalogue shows examples such as a storage bed with a rattan headboard, a daybed with a cane backrest, a sofa set and a dining set with cane back chairs, all with a lifetime warranty against termites. Saraf Furniture also offers live edge furniture, which preserves the natural edge of the wood with a smooth finish.

Material, manufacturing and warranty

The company states it uses only solid Sheesham wood, with no MDF, plywood or particle board. According to its description, this wood is naturally resistant to termites, moisture-resistant, dense and suitable for the Indian climate. All products are manufactured in its own factory and delivered directly to the customer, with no middlemen. Each piece includes a lifetime warranty against termites and wood borers. The company also states it holds ISO certification for product quality and eco responsibility, and has a team of more than 2000 specialised artisans.

Shipping, customisation and purchase options

Saraf Furniture offers free shipping across India with no pincode restrictions, with free assembly in major cities. It also offers a customisation service to adapt size, finish and style on most products. The catalogue distinguishes between ready-to-ship items and made-to-order items, to suit different timelines. The company also handles hotel orders and bulk purchases, and offers international shipping.

Physical presence and reach

In addition to its online store, Saraf Furniture operates physical stores in Bangalore, Hyderabad, Delhi NCR and Surat, among other locations that the site invites customers to check. The company presents itself as a brand with global reach, backed by its experience exporting to international markets.