ITC Hotels Limited

ITC Hotels Limited: an Indian hotel chain with seven brands and a presence in over 90 destinations

ITC Hotels Limited is an India-based hotel chain that brings together more than 150 hotels in over 90 destinations across the country. Its offering is structured around seven distinct brands: ITC Hotels, Mementos, Epiq Collection, Welcomhotel, Storii, Fortune Hotels and WelcomHeritage Hotels. The company integrates India's tradition of hospitality with facilities and services of international standard.

Brands and positioning

The flagship brand, ITC Hotels, presents itself as an archetype of the culture and ethos of each destination, with authentic luxury experiences and a 'Responsible Luxury' premise. Mementos by ITC Hotels is defined as a collection of luxury hotels focused on creating memorable moments. Epiq Collection is committed to culinary innovation, service excellence and design sophistication, with a distinct identity at each property and spaces to live, work and celebrate. Welcomhotel brings together premium hotels in settings ranging from hills and beaches to deserts and cities, with options for leisure and business travel. Storii comprises intimate boutique properties in the premium segment, located in both expected and unexpected destinations. Fortune Hotels caters to business and leisure travellers with contemporary accommodation, personalised service and good value for money, and operates under the sub-brands Fortune Select, Fortune Park, Fortune Inn and Fortune Resort. WelcomHeritage, a joint venture between ITC Hotels Limited and Jodhana Heritage Resorts Pvt. Ltd. established in 1997, comprises 35 boutique properties — palaces, forts, havelis and resorts — across 13 Indian states and more than 32 picturesque destinations.

Sustainability and certifications

The company states that 16 of its properties hold LEED Platinum (Leadership in Energy and Environmental Design) certification for their environmental initiatives. This certification forms part of the chain's commitment to responsible practices towards both guests and the environment.

Offers and loyalty programmes

The ITC Hotels website shows various promotions available at the time of analysis. These include an offer of three nights for the price of two, with complimentary daily breakfast, available in Goa, Mumbai, Ahmedabad, Kolkata, New Delhi and hill hotels; an invitation to unwind with up to 30% off stays, 20% off food, spa and salon, and double Green Points for members; and a daytime escape with check-in between 10:00 and 19:00 for nine-hour stays. A two-night retreat focused on yoga, heritage and culture is also announced, along with specific offers at resorts in Goa, Gurugram, Agra and Amritsar. The Club ITC loyalty programme, active for over three decades, offers member rates, tier-based benefits and the ability to earn and redeem rewards.

Guest services and events

The chain offers customers accommodation booking, dining, meetings and events, as well as weddings. Restaurant reservations allow selection of city, hotel, restaurant, number of diners, date and time slot, with options for special requests such as kids' chairs, birthdays, anniversaries or dietary preferences. For events, requests are managed with selection of destination, hotel, type of event (business, social, weddings or others), dates, number of guests and room requirements. The company also offers a concierge service via Twitter and a loyalty programme with access to the mobile app and gift card.

Presence and destinations

ITC Hotels Limited operates in urban and leisure destinations in India, including New Delhi, Mumbai, Chennai, Bengaluru, Goa, Hyderabad, Kolkata, Jaipur and Agra, as well as hill locations and resorts. The company has GDS codes for travel agencies and offers assistance through its contact page.