Club Mahindra

Club Mahindra: Vacation Memberships and Resorts in India and Abroad

Club Mahindra presents itself as a leisure resort chain with over 140 properties in India and abroad, aimed at families. Its offering combines accommodation at its own and associate resorts with a membership program that provides access to vacation stays distributed throughout the year.

The Keystone Program

The company offers the Keystone membership program, which provides access to over 140 premium Club Mahindra resorts and more than 5,000 associate resorts worldwide. The program is structured into three access tiers: EBONY, IVORY, and JADE, each with twelve available plans. All tiers include seven nights and eight days of vacation each year, complimentary breakfast for two per room per night for up to ten years, priority access to exclusive experiences, and access to international resorts. The difference between the tiers lies in the weeks of the year when stays can be enjoyed: EBONY covers all 52 weeks, IVORY 46 weeks, and JADE 24 weeks.

General membership benefits include spacious premium-category rooms, prices protected against future inflation, 24/7 concierge support, member-designed experiences, and a no-penalty exit policy.

Resort Network in India

The company's offerings are distributed across different regions of India. In the east, there are resorts in Assam, Bihar, and Sikkim. In the north, the network includes properties in Himachal Pradesh, Uttarakhand, Jammu and Kashmir, Uttar Pradesh, and Punjab. The south concentrates resorts in Kerala, Puducherry, Karnataka, Tamil Nadu, the Andaman and Nicobar Islands, and Andhra Pradesh. In the west, properties are located in Gujarat, Rajasthan, Madhya Pradesh, Maharashtra, Goa, and Daman and Diu.

Resorts are also grouped by setting: hill stations, beach, city, desert, jungle, and waterfront or riverside. Some examples cited in the material are Naldehra, Chumbi, White Meadows, Patkote, Madikeri, Thekkady, Dindi RVR, Kensville, Kandaghat, Ashtamudi, Cherai, Varca, Derby Green, Udaipur, Jaisalmer, Binsar, Dharamshala, and Gir.

International Presence

Outside India, the company offers stays in Asia, Europe, the Middle East, and Africa. In Asia, destinations such as Dubai and Cambodia are advertised. In Europe, the offering includes seven Holiday Club Resorts properties in Finland, one in Sweden, and four in Spain. In the Middle East, a hotel in Tbilisi, Georgia, is mentioned, and in Africa, a Holiday Club resort is cited.

Membership Profile and Community Data

The program is aimed at families seeking flexibility and repeated vacation experiences throughout the year. The company reports a community of over 300,000 members, more than 5,000 associate resorts worldwide, and over ten million people who have enjoyed their vacations. It also notes that it has been operating in the sector for thirty years.

Accommodation and Stays

The accommodation offering focuses on suite-style rooms of over 400 square feet, designed for families, as opposed to standard and deluxe rooms at other resorts, which typically measure around 250 square feet and are designed for two adults. The company also highlights the availability of experiences tailored to different settings, from quiet getaways to stays in destinations with views.