Sport Conrad

Sport Conrad began as a family business in 1897 and has passed through several generations in Upper Bavaria. Today it combines an online store with three locations in Penzberg, Garmisch-Partenkirchen, and Wielenbach. The Penzberg store on Bahnhofstraße is the main location featured in this guide; the other two extend the company’s presence across the region and have their own spaces and services. More than a century in business is reflected in a specialty that goes well beyond alpine skiing.

The catalog covers alpine skiing, freeride, ski touring, and cross-country skiing, along with footwear, clothing, and accessories. It also includes products for hiking, climbing, trail running, cycling, camping, yoga, and water sports. The online store organizes products by sport, type, and brand, making it possible to compare everything from boots and bindings to backpacks, tents, and safety gear. The selection includes equipment for different ages and skill levels, with availability depending on each item.

Specialized assistance extends to in-store services. Sport Conrad lists ski-boot fitting, ski mounting and service, 2D foot scans and custom insoles, and dynamic running analysis. For cycling, it offers bike fitting, a workshop, and leasing. In-store pickup connects online orders with the physical locations, while staff can help customers consider sizing, fit, and equipment choices. Services vary by store and should be confirmed with the location.

Penzberg has a particular place in the network: according to the company, its flagship store covers about 2,000 square meters. It is open Monday through Saturday and offers advice and mountain-sports services. The Garmisch-Partenkirchen store is of a similar size and is complemented by CONradl, a dedicated bike shop; the Wielenbach location covers about 1,000 square meters. These details help show the scale of each store, but they do not mean every location carries identical inventory.

The company also organizes events where customers can try equipment and connect with local sports communities. Its calendar includes winter ski-touring evenings, weekly summer running and biking meetups, and product-testing events such as Ski Alpin Testival, Nordic Testival, and Ride’n Gravel Testival. Participants can try current products over several days and take part in workshops, guided outings, and activities with partner brands; formats and dates vary by event.

Alongside retail, Sport Conrad runs NOMOI, its secondhand initiative, and publishes buying guides and sizing advice. The online store serves customers in Germany and other European countries, while the stores let shoppers try, adjust, or pick up certain products. The combination is useful for anyone comparing technical gear before making a decision, though in-person advice depends on each store’s hours and services.

The regional network gives customers a choice of where to shop or request a service: Penzberg is the main location for this profile, with Garmisch-Partenkirchen and Wielenbach as the other documented branches. The Garmisch address is Chamonixstraße 3–9, and the Wielenbach store is at Blumenstraße 35. Customers traveling from elsewhere can shop online; anyone visiting in person should check the specific branch page because hours, inventory, and workshop services are not interchangeable. Sport Conrad combines the scale of a large specialist retailer with physical stores rooted in the region where it began.