CarOnSale

CarOnSale, B2B marketplace for used vehicles in Europe

CarOnSale is a digital wholesale trading platform for used vehicles aimed at professional dealerships and distribution groups. Its activity revolves around a B2B marketplace that combines auctions, Buy Now, and direct negotiation, with coverage in more than twenty European markets. The company presents itself as a partner of Mercedes-Benz and Mercedes-Benz Automotive Mobility, and its system integrates everything from vehicle acquisition and valuation to transport and payment.

Operating volume and reach

According to data published by the platform itself, the system processes approximately 1.3 million vehicles per year and auctions around 130,000. The declared network exceeds 40,000 buying dealerships and about 2,500 dealerships that supply vehicles. The company estimates that more than 85% of its stock is exclusive, coming from authorized dealership groups, manufacturers (OEMs), and fleets, material that would not be found on large generalist platforms. The platform operates in more than twenty European markets.

Services for buyers

For buying dealerships, CarOnSale centralizes vehicle information and offers access to an exclusive inventory. Each unit comes with a standardized 110-point condition report, called COSCheck, which includes OBD scanning and battery testing. The platform reports a sales rate above 75% and decision times of about 30 seconds based on these standardized reports. Buying and selling can be managed from a mobile phone.

Services for sellers

Dealerships that supply vehicles have a guaranteed price calculated from actual transactions, which according to the company protects margins from before the vehicle is received. The platform promises greater reach through a pan-European buyer base, with more bids per vehicle and better award results. Seller profiles include authorized dealerships, manufacturers, and fleet managers.

Valuation and management tools

The system incorporates several proprietary tools. Caddie AI performs purchase and marketing valuations based on real transaction data rather than book values. AlphaController focuses on stock control and remarketing. COS Pro provides vehicle data and AI analysis before bidding. Caro AI is an AI-powered phone assistant designed for dealerships and workshops, which answers calls when no staff are available. The company also offers financing for dealerships in Germany under a buy now, pay later model, and an additional warranty called COS Check Plus.

Logistics and coverage

CarOnSale integrates vehicle transport as part of the process, with a service the company describes as safe and fast. The platform organizes auctions segmented by region, including North Rhine-Westphalia, Bavaria, and Cologne. The catalog includes dealerships and fleets, with examples of vehicles from brands such as Mercedes-Benz, BMW, Audi, and Volkswagen.

Corporate profile

The company defines itself as one of the largest players in the used vehicle trade in Germany and as the fastest-growing B2B marketplace in Europe. Its published milestones include cooperation with Mercedes-Benz for an auction platform for vehicles from leasing, aimed at European dealerships of the brand, and the integration of Alpha Online, which covers everything from vehicle intake to wholesale marketing. The company has open positions in areas such as vehicle valuation, inside sales, operations, and account management.