Oura

Oura, the Finnish smart ring for health tracking

Oura Health Oy is the Finnish company behind the Oura Ring, a smart ring that tracks over 50 health metrics and provides personalized insights into sleep, activity, stress, and other parameters through the Oura app, available for iOS and Android. The company presents itself as the creator of "the world's smallest smart ring" and traces its origins to Finland, a country renowned as a wellness leader. The company states it has spent more than ten years developing this tool and declares a mission focused on making health a daily practice.

Tracking areas and ring features

The device and its app address different areas of health:

• Sleep and Rest: analysis aimed at improving sleep quality.
• Wellness and Longevity: tracking of habits linked to a healthier life.
• Activity and Fitness: recording of exercise goal achievement.
• Heart Health: data about the heart.
• Women's Health: information specific to women.
• Stress: measurement and assessment of stress levels.

The company has introduced Health Radar, a suite of features designed to continuously monitor biometric data and detect relevant patterns. The company warns that these features are intended for general wellness purposes and do not replace clinical assessment or medical advice.

Adoption figures and company structure

According to information published by the company itself, more than five million rings have been sold worldwide. Oura has more than 1,200 employees across countries and continents, and has accumulated more than twelve years of research and product development. Its interdisciplinary science team includes more than 50 PhDs. The company also has a medical advisory board made up of specialists who take part in research and feature development.

Privacy and handling of health data

The company states that it does not sell its users' data and does not share it without consent. For data protection inquiries, the company provides the email address dataprotection@ouraring.com. It also offers customer support through its member support center and specific channels for business, research, media, and partnership inquiries.

International presence and payment options

Oura has offices in San Francisco, San Diego, Helsinki, and Oulu. The online store accepts payment via PayPal, Apple Pay, Google Pay, and major cards (Visa, Mastercard, and American Express). The product is eligible for flexible spending accounts (FSA) and health savings accounts (HSA).

Media recognition

The company features on its website media reviews from The Guardian, Esquire, and CNET about the Oura Ring 5 model, in which the device is described as a generational leap for smart rings.