WIRE SALAD OÜ

WIRE SALAD OÜ: Consumer Brands in Health, Beauty, and E-commerce

WIRE SALAD OÜ is a company based in Tallinn, Estonia, that develops modern consumer brands and digital products in the areas of human health, skincare, and e-commerce. Its work combines product development, engineering, content creation, and digital growth to launch brands and applications capable of reaching broad audiences.

The company presents itself as a creator of products designed to grow quickly and deliver real customer value, with a presence in several consumer categories and digital distribution.

Areas of Activity

The company focuses its work on categories where, according to its approach, a solid product can improve everyday life: wellness, beauty, and e-commerce. These are the lines it develops:

• Fitness: fitness and wellness apps aimed at daily consistency, from accessible home workouts to user experiences that foster habit formation.
• Skincare: digital experiences and consumer products for audiences interested in modern skincare, with product innovation, clear positioning, and carefully designed user journeys.
• Human Health: consumer health products that combine branding, practical benefits, and scalable digital distribution, from supplements to everyday wellness items.
• Pet Health: modern pet product brands designed for the home and owners' routines, from wellness supplements to play and care items.

Recognition

The company notes that it was selected in 2026 as one of Europe's fastest-growing companies according to the Financial Times ranking. The firm itself links this recognition to its work in developing and scaling health and wellness products in a global market.

Corporate Information

WIRE SALAD OÜ operates as an Estonian company, with registration code 16105764 and VAT number EE102344981. Its registered office is located at Hobujaama tn 4, Tallinn 10151, Estonia.

Location and Contact

Hobujaama tn 4, Tallinn 10151, ESTONIA