Watery

Watery is a Danish ecommerce retailer focused on swimming and other water sports. The company grew out of a specific need identified by its founder, former competitive swimmer Daniel Johannesen: a place where swimmers could find the gear and swimwear they needed, along with product guidance and quick delivery. The company’s own history dates the project to late 2016.

The brand says it began as a small operation in the Johannesen family basement and grew into an online store with a broad catalog. Its products serve competitive and recreational swimmers, families with children, and people who take part in activities beyond the pool. Rather than operating as a general sporting-goods store, it keeps its focus on the water and related equipment.

The apparel range includes swimsuits for women, men, and children, training wear, and wetsuits for different activities. The swimming section brings together goggles, caps, fins, kickboards, pull buoys, paddles, bags, earplugs, and pool accessories. It also carries baby and children’s items such as swim diapers, vests, and flotation gear, covering both training and family recreation.

The site extends into snorkeling and diving, with masks, snorkels, fins, sets, and accessories; open-water swimming, with wetsuits and safety buoys; and paddleboarding, with boards, paddles, pumps, bags, and related gear. The store lists third-party brands including Speedo, Arena, TYR, Aquasphere, and ZONE3 alongside products sold under the Watery brand.

Beyond product sales, the website organizes sizing guides, recommendations, and advice for choosing equipment by activity. That can help shoppers compare training goggles with competition models, find a wetsuit for open water, or assemble a snorkeling kit. Customer support, email, and the phone number for the Swedish storefront appear in the practical information.

Watery lists a company address in Horsens and describes a showroom there of more than 150 square meters with fitting rooms. However, its own page says the showroom is temporarily closed and that orders must be placed through the online store. This profile identifies Horsens as the company location but does not present the showroom as open to visitors at this time.

Purchases are handled through the website, which also explains delivery and exchange terms. The company lists customer-service hours throughout the week for its Swedish site; those hours should not be mistaken for in-person service hours in Denmark. The key point for anyone planning a visit is that showroom access is unavailable while the temporary closure remains in effect.