Witt Denmark A/S

Witt Denmark, a Nordic brand house with international distribution

Witt Denmark A/S is a Danish company founded in 1993 by Allan Witt, which began by importing domestic appliances for the Danish market. Over time it has become a brand house dedicated to the development and distribution of innovative products for everyday life. Its activity combines the distribution of international brands with the development of its own brands.

The company reports a consolidated presence in the Nordic countries, the United Kingdom, Ireland, Germany, Austria, Benelux and the Baltic countries, and distributes to markets worldwide. According to its own presentation, more than 50 international brands trust Witt for their distribution.

Business units and product categories

The company's structure is organised into several business units and product categories:

• Major domestic appliances
• Small domestic appliances
• Kids & babies
• Sport & performance
• Outdoor
• Food
• E-commute
• Health

In addition to distributing third-party brands, Witt has developed its own brands such as Witt ETNA (pizza ovens), Cookperfect (meat probes), Witt Varimixer, by KlipKlap and Membantu, with which it has entered new business areas of worldwide distribution.

In-house services: marketing, technical service and training

The company has a marketing and graphics department that produces and manages online and offline sales material: graphics, manuals, advertising campaigns, social media, point-of-sale and trade fair materials, as well as the management of brand websites and e-commerce. This department also handles translation services to adapt materials to the languages of each audience.

In the after-sales area, Witt acts as a local service partner for the Nordic countries in the B2C markets. Its service department assists customers through a Nordic call centre and manages regular support, spare parts, back-to-base repairs and house call repairs. The technical staff carries out conversions and repairs in an 800 m² workshop.

The company also has Witt Academy, a sales training programme aimed at employees from all over Denmark, with hands-on training on the full product range in a demo kitchen and 2,700 m² of showrooms.

In-house carpentry workshop

Witt has a 600 m² carpentry workshop where skilled professionals build everything from large shop displays, trade show stands and showroom solutions to specialty furniture and delicate modifications to existing cabinets or furnishings. The workshop is equipped with a CNC router, grinder, edge bander, mitre saw and milling machines.

Headquarters and international contacts

The head office of Witt Denmark A/S is located in Herning, Denmark. The company also maintains commercial contacts in Sweden, Finland, Norway, the United Kingdom and Ireland, the Netherlands and Belgium. In Herning it also has a warehouse and a technical service at separate addresses.

News and recent activity

The company's website features news about its participation in industry trade fairs. Among the published entries are the presentation of 75 cm refrigeration solutions at area30, the presentation by Liebherr on new refrigeration and freezing technologies at IFA 2026, and the presentation of iRobot Roomba Duo at IFA 2026.

Headquarters and premises

Premises 1: Goedstrup Soevej 9, DK-7400 Herning, Denmark

Premises 2: Gødstrupvej 48, DK-7400 Herning, Danmark

Premises 3: Gødstrupvej 50, DK-7400 Herning, Danmark · Phone: +45 7025 2323 · Email: info@witt.dk · Hours: Monday to Friday: 09:00-15:00 (closed from 12:30 to 13:00)