VAER Upcycled

VAER Upcycled: sneakers and accessories made from textile waste

VAER Upcycled is a Danish company that produces footwear and fashion accessories by reusing textile waste. Its activity focuses on transforming discarded materials, such as old jeans, into sneakers, caps and fleece garments. The company operates mainly through its online store, with international shipping and prices in Danish kroner (DKK).

Product catalogue

VAER's catalogue includes several product lines:

• Sneakers: the main collection is the Phoenix series, with models such as Blue Phoenix, Black Phoenix, Sand Phoenix, Pastel Phoenix, Green/White Phoenix and Green/Black Phoenix. There is also a STARK line, with variants in black/orange, blue/orange, orange/blue, orange and yellow. The prices shown in the store are 950 DKK for the Phoenix models and 500 DKK for the STARK ones on sale.
• Caps: upcycled caps.
• Fleece: upcycled fleece garments.
• Insoles: insoles for footwear.
• Gift cards: available in the store.

Commitment to circularity and durability

The company presents its sneakers as upcycled, circular and recyclable. It highlights the use of durable materials to make long-lasting footwear and a design with a soft heel and wide fit aimed at comfort. In its communications, VAER states that its products have a rating of 4.7 out of 5 on Trustpilot.

Collection and donation programmes

VAER runs two initiatives linked to the circular economy:

• Jeans donation: customers can donate used jeans at Den Cirkulære, a collection point, so that the company can transform them into VAER sneakers.
• Return programme: VAER collects used sneakers of its own brand to recycle them and turn them into soles for the next generation of footwear.

Services for businesses (B2B)

The company offers custom designs of sneakers and caps made from other organisations' textile waste and logos. Those interested can contact them by email at hello@vaerupcycled.com.

Editorial content and community

VAER maintains a blog with articles on the environmental impact of jeans, upcycled Christmas gift ideas and tips for extending the life of sneakers. The company also invites readers to subscribe to a newsletter to receive offers, news about upcoming launches and content about the team.

Corporate information

The company's registered name is VAER Upcycled ApS, with CVR registration number 42993972. Its address is Emblasgade 175, 2100 København Ø, Denmark. The contact phone number for urgent matters is +4561502211 and the main email address is hello@vaerupcycled.com.

Location and contact

Emblasgade 175, 2100 København Ø · Phone: +4561502211 · Email: hello@vaerupcycled.com