FinlyWealth

FinlyWealth: Comparing financial products with cash rebates for Canadians

FinlyWealth is a Canadian digital platform that helps users optimize their personal finances by comparing credit cards, bank accounts, investment options, and credit products. Its proposition focuses on exclusive cash rebates that are added on top of welcome bonuses from financial institutions. The company operates under the legal name FINLY TECHNOLOGY CORP. (dba FinlyWealth) and states that more than 85,000 Canadians use it every month.

Exclusive cash rebates

FinlyWealth offers cash rebates via Interac e-Transfer, with no points or portals, which are deposited directly into the user's bank account. These rebates are exclusive to the platform and stack on top of any welcome bonus offered by the financial institution. The site shows a counter of payments made to Canadians, although the exact figure is not legible in the scanned material. Among the exclusive offers available or announced at the time of analysis are:

• BMO VIPorter World Elite Mastercard: CAD 200, expiring November 1, 2026.
• Scotiabank Gold American Express Card: CAD 200, expiring October 31, 2026.
• Scotiabank Passport Visa Infinite + Card: CAD 120.
• National Bank World Elite Mastercard: CAD 100.
• Neo World Elite Mastercard – Gas & Grocery: CAD 100.
• BMO Performance Chequing Account: CAD 100.
• Scotiabank Ultimate Package Chequing: CAD 100.
• KOHO Essential Plan: CAD 100, expiring September 30, 2026.
• moomoo: CAD 120.

These offers are sponsored placements and FinlyWealth receives compensation for displaying them, which may affect their visibility, but the platform states that this does not influence its editorial ratings or recommendations.

Credit card comparison

The platform allows users to compare credit cards by category, bank, or editorial selection. Categories include best overall cards, travel, grocery, restaurants, gas, sign-up bonus, cashback, low interest, balance transfer, student, no FX fee, and business. It also offers comparisons by issuing bank, such as American Express, MBNA, Tangerine, Scotiabank, among others. Among the cards highlighted by the editorial team are the American Express Cobalt Card, the MBNA Rewards World Elite Mastercard, the Tangerine Money-Back Mastercard, and the Scotia Passport Visa Infinite Card. The platform also includes a quiz to help users choose a card based on their needs.

Banking, investing, and loans

FinlyWealth compares chequing and savings accounts, with offers such as BMO Performance Chequing (up to CAD 900 welcome bonus), Scotiabank Ultimate Package (up to CAD 1000), Tangerine Chequing (CAD 250 when you set up direct deposit of your paycheck), and Tangerine Savings (4.50% for 5 months). It also offers GIC rate comparisons, bank reviews, and direct comparisons between institutions. In investing, the platform compares brokers such as Qtrade, Questrade, Moomoo, and Plus500, with exclusive offers like CAD 120 at moomoo or CAD 200 at Plus500. It also includes financial calculators: compound interest, balance transfer, credit card interest, points value, and card combination. For loans, it compares cash advance providers and personal loans, with examples such as Bree (interest-free cash advances up to CAD 750) and LoanConnect (personal loans up to CAD 60,000).

Editorial and educational content

The site publishes guides and analyses produced by a research team. Featured articles include comparisons of secured credit cards versus prepaid cards, ways to make money online in Canada, best cashback apps, calculating affordable rent, and budgeting for teenagers. The authors identified in the material are Sara Skodak, Kevin Shahnazari, and Faith Ogunkanmi. The platform also offers a newsletter with card offers, cashback boosts, and practical tips, with free subscription.

Trust and transparency

FinlyWealth states that its reviews and content are editorially independent and not influenced by advertisers. The company presents itself as an innovative rewards platform in Canada and states that it is partnered with the country's leading financial institutions. The site includes links to user reviews on Trustpilot and a FAQ section about its rating methodology. The company is headquartered in Vancouver, British Columbia, Canada.

Location and contact

Vancouver, BC, Canada