ThinkInsure

ThinkInsure, insurance brokerage for individuals and businesses in Canada

ThinkInsure is an insurance brokerage with a centralized office in Toronto that serves clients in Ontario and Alberta. The firm presents itself as a personal and commercial insurance comparison service, with a network of more than 50 partner insurers. Its team of licensed advisors compares coverage and rates on behalf of the client, and the company states that its services come at no additional cost to the user, as it is the partner insurers who remunerate it.

Available insurance products

ThinkInsure's catalogue covers the main lines of personal and commercial insurance. Personal coverages include car insurance, home insurance, condo insurance, tenant insurance, life insurance, travel insurance and motorcycle insurance, as well as policies for classic cars, RVs and boats. On the commercial side, the brokerage offers small business insurance, commercial auto insurance, commercial general liability, commercial property insurance, cyber liability, errors and omissions, professional liability, product liability and builder's risk insurance.

The company also markets high-risk policies and home and auto bundles, and allows comparing quotes for Ontario and Alberta in several of these categories.

Licensed advice and the purchasing process

ThinkInsure operates with licensed advisors who, according to its own description, work for the client and not for a specific insurer. The process it proposes consists of three steps: the user indicates what they need to insure and an advisor compares market offers; then personalized options are presented with coverages, limits, endorsements and price; finally, the brokerage handles the purchase and documentation, and supports the client with renewals and claims management.

The firm states that it is licensed by RIBO and AIC, and that it serves drivers, homeowners and businesses in Ontario and Alberta from its centralized office in Toronto.

Client profile and stated experience

ThinkInsure notes that it works with all types of clients: new policyholders, people looking to switch companies, renewals and cases with specific coverage needs. The company claims more than 50 years of activity in comparing and selling insurance for Canadians. Its page shows customer reviews that mention, among others, assistance from advisors in purchasing commercial auto insurance, home policies for properties under renovation and super visa insurance for parents. The aggregate rating displayed on the site is 4.6 out of 5 in 1,621 Google reviews.

Rate and coverage comparison

The brokerage's proposition is based on comparing prices and coverages across multiple insurers. ThinkInsure argues that rates change over time, that each insurer applies different formulas and discounts, and that competition among companies can translate into lower premiums. The company states that the final price is the same whether the client purchases directly from the insurer or through its comparison service, and that the difference lies in accessing multiple offers instead of just one.