AutoTrader

AutoTrader, Canadian vehicle marketplace for buying and selling

AutoTrader is a Canadian online platform dedicated to buying and selling automobiles. Its catalog covers new, used, and certified pre-owned cars, and it presents itself as Canada's largest online automotive marketplace. The site allows searching by body type, make, and model, and comparing prices and equipment across listings posted by dealerships and private sellers.

Vehicle catalog and categories

The offering is organized by body type: SUVs & Crossovers, Trucks, Sedans, Coupes, Minivans, Hatchbacks, Convertibles, and Station wagons. In addition to passenger cars, the platform includes commercial and heavy trucks, trailers, RVs, boats, watercraft, bikes & ATVs, snowmobiles, heavy equipment, and farm equipment.

The search tool allows filtering by make and model. Among the available makes are mainstream and premium manufacturers such as Acura, Alfa Romeo, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ferrari, Ford, Genesis, GMC, Honda, Hyundai, Infiniti, Jaguar, Jeep, Kia, Lamborghini, Land Rover, Lexus, Lincoln, Maserati, Mazda, Mercedes-Benz, MINI, Mitsubishi, Nissan, Porsche, RAM, Subaru, Tesla, Toyota, Volkswagen, and Volvo, among many others.

Buying and selling between private sellers and dealerships

The platform distinguishes two ways to sell a vehicle. Selling to a dealership is presented as the fastest option, with the possibility of receiving multiple offers, a trade-in tax credit, and drop-off at a pickup point. Selling privately allows listing the ad for free, reaching a large audience, and setting a retail price.

Listings include details such as price, mileage, transmission type, and fuel type, as well as the location of the dealership or seller. The site shows examples of vehicles listed in Canadian provinces and cities such as Quebec, Rimouski, Richmond, Brossard, North York, Penticton, Ste-Justine, Oakville, Vancouver, Saskatoon, Yorkton, London, Abbotsford, and Edmonton.

Research and advice tools

AutoTrader brings together resources for buying a vehicle: car comparison tool, price index, research hub, expert reviews, industry news, and car buying tips. It also publishes the AutoTrader Awards, annual awards presented by TuxMat that in the 2026 edition recognize models such as the Audi A6, BMW 4 Series, BMW 5 Series, BMW X1, BMW X3, Cadillac Escalade, Chevrolet Suburban, Ford F-150, Ford Maverick, Honda Civic, Hyundai Ioniq 9, Mazda MX-5, Porsche 911, Subaru Crosstrek, Toyota 4Runner, Toyota Camry, Toyota Prius, Toyota RAV4, and Toyota Sienna.

Popular searches and national coverage

The site groups the most frequent searches by model and by city. Nationally, models such as the Chevrolet Corvette, Ford F-150, Ford Mustang, Honda Accord, Honda Civic, Honda CR-V, Jeep Wrangler, Mazda3, Mercedes-Benz C-Class, Porsche 911, Ram 1500, Toyota Corolla, Toyota RAV4, and Toyota Tacoma stand out. The platform organizes specific pages for Toronto, Montreal, Calgary, Ottawa, Edmonton, Hamilton, Vancouver, Mississauga, Winnipeg, and Saskatoon, among other Canadian cities.

The platform has a French version under the AutoHebdo brand and offers partner services such as TD Insurance.